Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
Live streaming app Periscope is following their rival Facebook, testing a feature to allow users to permanently save their broadcasts in a bid to attract more brands and advertisers. The news was announced on Periscope (of course) late on May 4. All a user needs to do is put “#Save” anywhere in their broadcast title. […]
The number of paying customers taking advantage of Tinder Plus subscriptions has passed the 1m mark for the first time as singletons stump up less than $5 a month to unlock an unlimited number of swipes to find their dream partner. This growth has seen Tinder become one of Match’s most lucrative domains as members […]
Global tech giant Samsung announced that its ‘Made for Samsung’ programme for promoting mobile apps will be extended to independent game developers. That means that game developers will get considerable marketing and tech support from Samsung if they bring exclusive titles to the South Korean company’s mobile platforms. Mihai Pohontu, vice president at emerging platforms at […]
Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]
Wrestler and actor Dwayne ‘The Rock’ Johnson has launched a new app that aims to combine an alarm functionality with motivational content that helps users reach goals and provides them with daily video content direct from the star himself. The Rock Clock is a free app for both iOS and Android. Upon first being opened, […]
Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propel the youth-centric social media app to a wider global audience. Under the US-only deal, Snapchat will present “unique perspectives” from the games via the service’s Live Stories.” Snapchat will have […]