Chinese retailer Suning has rolled out five unmanned automated stores, called ‘Biu’ as the brand steps up its presence in China’s hugely competitive ‘smart retail’ market. The stores are powered by facial recognition technology, Radio Frequency Identification (RFID), big data analysis and utilise the brand’s online financial services app to provide consumers with a shopping […]
Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included […]
Walt Disney Animation Studios will debut its first ever virtual reality short film at SIGGRAPH 2018, and the hope is viewers will walk away feeling connected to the characters as equally as they will with the VR technology involved in making the film. Cycles, an experimental film directed by Jeff Gipson, centres around the true […]
Innovid, a leading video marketing platform, announced support for third party viewability measurement from all major vendors in VAST inventory, which accounts for the bulk of digital video impressions. Complete video viewability measurement was previously only available in VPAID inventory, which requires an additional layer of code, and has less scale across the digital video […]
Health drink brand Yakult is on a mission to teach common Japanese phrases to the public with a vending machine that rewards quick learners with a free bottle of ‘good bacteria’. In the UK, the company is looking to hit home its Japanese heritage by teaching members of the public Nippon, baited with the allure of a […]
Almost 765m people worldwide will use a subscription over-the-top (OTT) video service at least once per month in 2018, according to eMarketer’s latest forecast. This total will represent 10.2 per cent of the global population and 32.1 per cent of digital video viewers worldwide. The analyst estimates the global subscription OTT market will grow by 24 per […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software’s report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software […]
Honor, a trendy, young and innovative smartphone e-brand, kicks off a series of partnerships with young emerging contemporary artists around the world, as part of its latest global creativity campaign ‘Honor Your Creation’. Clara Bacou, a UK-based digital technology artist will be the first to take part in the collaboration. “Honor has always been creative […]
A study conducted by mobile video advertising platform Jun Group found that both men and women prefer gaming apps over all other app categories, since gaming apps provide them with the best ad experiences. The results of the study, which polled US audiences across app categories and ages, speak to the rising number of people who […]
The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London on July 18. The Virtuo app was hand selected by the Apple team as App of the Day on July 14, which generated thousands of installs ahead of the launch. Already available in […]