J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. […]
Specialist data and analytics agencies ResearchBods, Bonamy Finch and LiFE have partnered to create STRAT7 – a new group that will help businesses and brands extract compelling new customer insights and interpret them to create powerful ‘data driven’ strategies. The new group answers a growing need among businesses: how to make smarter, better-informed strategic decisions […]
Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from […]
Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. UK desktop display ads meeting the minimum viewability standards rose 8.2 per cent from H1 2018 to 69.1 per cent in H2 2018. Meanwhile, 62.4 per cent of UK mobile […]
Brightcove, the leading provider of cloud services for video, announced it has completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. The strategic acquisition strengthens Brightcove’s position as the market leader in the online video industry. Ooyala OVP customers join an already impressive list of companies working […]
Direct Mail specialist, Hurdle, has launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy. Bringing together the dynamic integration of customer data from CRM systems, demographics, web browsing […]
Natterbox, a leading provider of global voice cloud services, has announced the addition of a new Mindful AI capability designed to address and soothe the frayed nerves of customers dealing with stressful phone calls whilst using its telephony platform. The new Mindful AI service can detect when a customer starts to get angry or stressed, […]
Curve, the fintech startup that reinvented the card and lets you combine all your cards into one Curve smartcard, has successfully developed the first ever augmented reality (AR) payment technology. A video shows how the feature operates in real life, and it’s fantastic. Dubbed “Project X” within Curve office walls, and developed by a discreet […]
A home heating organisation has created a novel dating app which romantically matches people based on their central heating preferences. The new app, HeatMatch has been launched following the results of a survey which found that half of Brits (49%) have argued with family members over the temperature of the house. HeatMatch has been created by central heating […]
