Mubaloo, a digital product and experience company, has relaunched its Talk Assist app, which uses iOS’ Text-to-Speech software to enable people with speech disorders to communicate with others. Mubaloo originally developed the app as a charitable project and made it publicly available in 2012. Since its original launch, Mubaloo has been logging feedback from users so that […]
Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]
Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]
Swrve, a real-time customer engagement platform, has helped KeyPoint, a Silicon Valley-based full-service, not-for-profit credit union, achieve 248 per cent growth in monthly app usage, prompting both companies to further expand their partnership. Swrve helped KeyPoint achieved such growth by sending hyper-relevant push notifications, launching geo-triggered campaigns, and sending detailed in-app messages. With the help of Swrve, KeyPoint […]
Awareness of the Volkswagen e-Golf has leapt by 17% overtaking that of its competitors, such as Tesla and the Nissan Leaf, following a recent advertising campaign by TI Media. Meanwhile, purchase consideration grew by 22%, while those unlikely to buy the e-Golf fell by 7%. The aim of the campaign – which ran across Trusted Reviews, one of the […]
Instagram has launched a tool that will let advertisers pay to make influencer posts appear as ads so that they reach a bigger audience. Until recently, brands who paid influencers to post sponsored videos or images on their Instagram profiles have had their reach limited to that particular influencer’s following on the platform. Now, posts uploaded […]
Open audio platform SoundCloud has launched advertising in Belgium, Italy, Portugal, Spain, and Switzerland, thanks to an extension of its partnership with digital audio advertising firm Targetspot. The introduction of advertising in these markets coincides with the launch of SoundCloud Go+ – the platform’s premium subscription plan – in the nations. SoundCloud’s free offering will now […]
Three UK, one of the best network for data in the country, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming FIFA Women’s World Cup. This follows the success of last year’s campaign, which saw selected Three’s stores have a makeover to show three lion emojis in […]
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double […]
Admix, a monetisation platform for Extended Reality (XR), announced the launch of the world’s first programmatic 3D ads for extended reality environments like VR and AR. Advertisers are now able to feature their products in 3D environments, enabling consumers to interact with those products natively within a game, VR or AR experience. For instance, a consumer […]