Mobile Video Ad Spend has Almost Tripled in 2015

Mobile Video Ad Spend has Almost Tripled in 2015

Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]

Giffgaff’s House of Horrors Will Scare You Out of Your Mobile Contract

Giffgaff’s House of Horrors Will Scare You Out of Your Mobile Contract

giffgaff, the multi-award winning, contract-free mobile network has released an immersive short film entitled ‘House of Horror’ to reveal the everyday fears of its members. giffgaff’s House of Horrors is a two-minute, horror film created based on a simple Facebook post back in August, which asked giffgaff members to share their greatest fears. The five […]

LinkedIn shows off Project Voyager, its new flagship mobile app

LinkedIn shows off Project Voyager, its new flagship mobile app

LinkedIn recently gave a first look at a new version of its flagship mobile app. Internally known as Project Voyager, the app for mobile web, iOS, and Android is still in beta and won’t be available for another few weeks. LinkedIn chief executive Jeff Weiner gave a presentation on the new app during the LinkedIn […]

AOL to serve ads and news to TalkTalk

AOL to serve ads and news to TalkTalk

AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]

Leo Burnett India Spreads Hope & Happiness with New Bajaj Auto Spot

Leo Burnett India Spreads Hope & Happiness with New Bajaj Auto Spot

In an attempt to create more happy commuters, Bajaj Auto unveils a brand new campaign for Bajaj CT100, India’s favourite entry-level commuter bike. The campaign launch comes after the much anticipated relaunch of the bike across markets in India. The auto major has already made a significant impact in the category with as many as […]

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]