China Mobile has extended its relationship with Leo Burnett by appointing it as its creative agency. The decision was made after a five-way pitch in December and extends the work Leo Burnett was already doing on China Mobile’s ‘and’ branding and 4G business. The relationship has been extended to create the national communication strategy and […]
ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]
Homewares and furniture retailer Habitat has unveiled its new eCommerce platform, designed by digital commerce consultancy Salmon, which aims to capture a mobile audience and take advantage of the increase in traffic it has seen over the last year. In the past 12 months, the brand has reported a 35 per cent increase in traffic […]
Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]
Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that allows guests to […]
Former mobile giant Nokia is looking to pivot its offering into Hollywood with its recently announced OZO virtual reality camera. The communications specialist, having sold its mobile production unit to Microsoft in 2014, is hoping to trump several tech start-ups working on VR capture devices with the $60,000 OZO camera. The Helsinki-based company is courting […]
Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]
10 Minutes With, the global career matchmaking platform, has launched a mobile app for iPhone and Android to help undergraduate, masters and MBA students search for their ideal job and connect with companies they want to work with. Available for free on iPhone and Android, the app encourages users to create a career profile, select […]
Ogilvy & Mather Singapore and Toys “R” Us has launched a one-of-a-kind mobile app that makes it fun and easy for kids to earn their most coveted toys after completing tasks or chores set by their parents or guardians. The app, named “Tasks for Toys”, was recently launched to solidify the brand’s position as the […]
Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and […]