Google and Facebook will continue to dominate the digital advertising landscape in the UK for at least the next several years, according to eMarketer’s latest forecast of UK digital ad spending. The two tech companies combined will reap more than half (54%) of all UK digital ad revenues this year, totaling £6.30 billion ($8.50 billion). […]
After his first Hollywood hit, King Kong rampaged through various sequels. Aping that career trajectory, the king-sized, Kong-style gorilla balloon that stole the show in Volkswagen’s popular Tiguan TV campaign poped up on September 15, in a virtual scavenger hunt game. Called “Rule the Road” and played on Instagram, the game has a race-through-the-city format that positions the 2018 […]
Bench, a consultancy specialising in the selection, implementation, integration and optimisation of data, analytical and marketing technology, has truck a partnership with Equals 3, an IBM Watson cognitive computing partner that develops solutions for marketers. The partnership means Bench is now a key UK distributor of Lucy, the cognitive companion for marketers, powered by IBM Watson and […]
Facebook has created a hub on its social network for people to find out the latest information about recent crises and tools relating to each crisis. Crisis Response will enable users to let their friends and family know they are safe through Safety Check, provide community help and let people create fundraisers or donate to […]
Adidas has created a game exclusively for Snapchat, designed to run on the platform as an ad between Stories. The brand’s first game on the media platform will land on September 16 in the UK, France, Germany, Spain and Italy. It was designed to engage football fans with a compelling gamified ad that allows them […]
“We’re delighted to unveil the work we’ve been doing on behalf of Three Ireland over the past number of months. It’s an evolution that moves the brand forward with a striking new visual identity and a compelling new positioning. The new advertising campaign demonstrates how people make the network count, how they transform bits and […]
Accelerize and its digital marketing software division, CAKE, announced that Wooza, an affiliate advertising network based in Brazil, is using CAKE’s SaaS-based Marketing Intelligence platform to manage, track and optimize multiple digital marketing campaigns on behalf of its clients. Founded in 2008, Wooza brings affiliates and advertisers together to generate sales leads and conversions in the Latin American […]
To launch its new flagship model Galaxy Note 8, Samsung teamed up with creative agency Guns or Knives to create a spectacular, one-of-a-kind activation, ‘Do Bigger Things’. Samsung continues to push the boundaries of the category with its latest highly-anticipated handset: with more RAM than many laptops, Galaxy Note 8 is the technology giant’s most […]
Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]
IKEA announces the launch of IKEA Place, an augmented reality (AR) application that will let people confidently experience, experiment and share how good design transforms any space, such as a home, office, school or studio. From sofas and armchairs to coffee tables, all of the products in IKEA Place are 3D and true to […]