The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognised in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In […]
Online food marketplace Foodpanda India is hosting its first virtual food festival – What The Feast (WTF). The show will go on till the Good Friday long weekend (April 1st 2018) nationally. The festival brings together a plethora of special menus, discounts and offers from top restaurants across the country, like Cafe Coffee Day, Faasos, […]
Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]
Formula 1 and Snap have announced a multi-year extension to the global partnership the two firms agreed to in the middle of the 2017 season. The deal will run for multiple years, and increase Snapchat’s coverage of Grand Prix events from just seven in 2017 to at least 10 in 2018 and beyond. The 2017 […]
USA Today Network, a group of more than 100 Gannett-owned publications including USA Today, is set to roll out its first augmented reality app, focused on the 30 rocket launches slated for Cape Canaveral, Florida, this year. The app, dubbed 321Launch, will use AR tech to show launches from SpaceX’s Falcon 9 and the United […]
Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]
Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]
L’Oréal has announced its acquisition of ModiFace, an augmented reality beauty app maker based in Canada. The company says that this decision is part of its digital acceleration strategy to give its 34 international brands the tools they need to succeed in this competitive digital environment. Modiface has plenty of experience working with big cosmetics […]
The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion. Search and directories took top position for all categories, recording a five percent growth to reach $3.6 bn, which is 45% of all advertising dollars spent in Australia. Coming in second was general display, […]
The UK’s leading stock brand Knorr launches ‘Eat Your Feed’, a tool that analyses your Instagram feed and serves up a personalised selection of recipes based on your experiences. Eat Your Feed was created by digital creative agency AnalogFolk. Life is all about new experiences and discovering unique flavours is a big part of that. Knorr has […]