This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer’s latest forecast. Adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, up 11.1% over last year, accounting for 41.6% of their daily media […]
BBDO Bangkok has partnered with Samsung to create Predict To Prevent – a predictive text function that recommends the right mix of words to use when texting with someone who is suffering from depression. The creative inspiration behind the work, says Samsung is that “Conversation can be the tipping point in the outcome of […]
AdLedger, the non-profit research and development consortium, is joining forces with IBM and online news outlet Salon Media for a proof of concept blockchain project. The project leverages a shared ledger to deliver on blockchain’s promise to bring transparency to advertising. The ledger acts as a trailing audit, ensuring optimal yield management and ROI for […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
Bark, the company behind pet-focused subscription box service BarkBox, is launching a new line of dog toys and treats this weekend through retail giant Target, accompanied by the rollout of the Chews Your Own Adventure SMS text story, the latest addition to Bark’s “dog bot” chatbot program, according to a blog post. The new toy […]
Amazon has launched the ‘International Shopping’ experience within the Amazon Shopping App, making it possible for international customers to browse and shop over 45 million eligible items that can be shipped to their country from the United States. This experience is available on mobile browser and mobile app within the Amazon Shopping App for both iOS […]
Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]
Want to find stunning campsites, delicious recipes, and expert gear recommendations from camping pros with more than 100 years of experience? Coleman, an international leader of durable outdoor recreation products, launched its first mobile app, “Coleman – Get Outdoors”, which is now available for iPhone and Android users in the US. The Coleman – Get […]
Coca-Cola is teaming up with in-car commerce platform Cargo to bring beverages to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will […]
Snapchat is rolling out a new ‘shoppable’ augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat’s existing shoppable ads that allow marketers to engage with potential customers natively through Snapchat. Back in 2015, Snap rolled out its machine learning-based Lenses feature that allowed […]