The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]
Lyft wants to make it easier for people to get events on time and with the minimum effort. The ride-hailing firm has penned a deal with SeatGeek to enable Lyft users to be able to book rides through the event ticket marketplace’s app. Not only do users have the ability to book rides through the […]
Telenav, a leading provider of connected car and location-based services, and Sionic Mobile, a leading provider of cloud-based connected-commerce and loyalty currency gateway services, have entered into a strategic alliance agreement to bring localised in-car digital commerce and offers to drivers. Telenav’s location-based services and mobile-advertising capabilities coupled with Sionic Mobile’s in-vehicle payment and order-ahead […]
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser […]
An online YouGov poll commissioned by leading inflight entertainment and passenger engagement company Spafax published on August 22 reveals that younger travellers want airports to use technology to enhance their airport experience – but older travellers are more wary: The poll, of 2,110 respondents (Gen UK adult population of 18+), asked about their wishlist for […]
O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only for its own marketing and brand loyalty purposes. From August 21, Weve said it will stop taking new bookings for mobile advertising campaigns. In a statement, O2 said the move would allow it to “solely […]
The BBC’s popular food media brand, Good Food, has launched its first skill on Amazon’s AI assistant, Alexa, giving cooks around the UK access to more than 11,000 recipes with their voice. The skill, which is now live on Alexa-enabled devices like the Echo and Echo Dot, was built for BBC Good Food by digital […]
IX Reach, the leading global provider of carrier services and connectivity solutions, and eStruxture Data Centers, a prominent pan-Canadian provider of network and cloud-neutral data centre solutions are further strengthening their partnership and commitment to providing first class connectivity, cloud and zero-downtime hosting solutions to major blue-chip networks. This enhanced partnership with IX Reach complements […]
Ride-hailing firm Grab has launched an advertising unit to enable brands to reach consumers in Southeast Asia both inside and outside of vehicles. Through GrabAds, brands are able to utilise Grab’s presence across eight countries and in over 200 cities in Southeast Asia to reach people taking a ride in one of the company’s vehicles […]
Seven Premier League clubs have agreed to partner with digital-currency exchange eToro for the 2018/19 season, thought to be the first sponsorship deal to be paid using Bitcoin for the top-flight football tournament. Tottenham Hotspur, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton have also signed up […]