A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week. Both initiatives are the brainchild of the Reality Gaming Group, which has joined forces with Soho Radio and Jägermeister to give London’s consumers the opportunity to find out how to buy and use […]
Apple has acquired Akonia Holographics, a Colorado-based startup that focuses on making lenses for augmented reality (AR) glasses. The purchase is yet another indicator that the tech giant is hard at work on a wearable AR device. Akonia Holographics was founded in 2012 by a group of holography scientists, and originally focused on holographic data storage […]
On of the world’s largest mobile lockscreen media platform, Buzzvil, a member company of the K-ICT Born2Global Centre, announced it has acquired India and Pakistan’s leading lockscreen content curator SlideApp as part of its effort to tighten its grip in the global mobile ad market. Financial terms were not disclosed. John Lee, CEO of Buzzvil, said, “By taking SlideApp under our wing, Buzzvil […]
Facebook Watch, the social network’s streaming video platform, is getting its global rollout, just over a year after the service launched in the US. Content will include familiar names as well as original programming and exclusive series. The content lineup includes entertainment, news and sports programs, and aims to position Facebook as a more legitimate […]
Marketing automation platform Punchh and TGI Fridays UK revealed results driven by the casual dining chain’s new mobile app, expanded customer loyalty and relationship programs. In just four weeks, TGI Fridays realised significant uplift over multiple key performance indicators, including: Loyalty Visits: Up 61 percent Signups: Up 30 percent Unique guests: Up 51 percent Loyalty Revenue: Up 66 percent […]
Music streaming service Pandora announced three advertising formats to help marketers target users better, and explained how ads of varying lengths can work together to help them meet their goals. The company said Short Form Audio, four to ten second audio spots; Dynamic Audio, tailored to listeners based on Pandora’s data; and Sequential Audio, which […]
TabMo is expanding the creative options available to advertisers and agencies using its mobile creative demand side platform (DSP) Hawk through a new partnership with Playground xyz, a specialist rich media platform and marketplace for unique advertising formats on mobile. The Playground xyz formats are high impact units that enable advertisers to increase brand awareness and improve […]
Courtship, now known as dating, has been happening since the beginning of time and has drastically changed over the last few decades. Long gone are the days of parents arranging meeting between family friends since technology has now enabled everyone to become a serial dater. Move over Match, OKCupid and eHarmony, dating apps have arrived […]
Ikea Indonesia took a classic problem for Jakartans – traffic – and used data to prove that they could travel, eventually driving greater footfall at its stores. As with a lot of Ikea stores around the world, it is placed in an area that could be considered hard to get to. While in many other […]
Island Records has partnered with locations-based experiences platform Landmrk to mark the release of Sweetener, the new album by Ariana Grande, with an innovative mixed reality campaign. The record label is expecting thousands of fans to travel to hotspots across the UK to unlock VIP prizes. Fans can discover the various hotspots via a dedicated website, and upon arriving […]