Royole, a little-known US handset maker, has unveiled the world’s “first commercial foldable smartphone” at an event in Beijing. The FlexPai features a fully flexible 7.8-inch fully flexible display that can be arranged as two split screens, plus a third ‘edge screen’ or one larger one. It can be used folded or unfolded, which the […]
Criteo, the advertising platform for the open Internet, announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion. Manage is a Silicon Valley company with an […]
Teads, the global media platform, has partnered with Realeyes to analyse 166 six-second creatives to understand how to make six-second video content resonate with consumers. The global research initiative tested ad creatives from 75 brands, using facial coding software to measure users’ emotional reactions, awarding each ad an EmotionAll score out of ten. It showed […]
UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]
A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
Uber has begun rolling out a monthly subscription service in order to offer frequent riders more consistent pricing whenever they choose to use the ride hailing service. Uber users in Los Angeles, Austin, Orlando, Denver, and Miami will be the first to gain access to the service called ‘Ride Pass’. The will enable riders to […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, announced that it has launched the Initial Coin Offering (ICO) of its cryptocurrency, DOOH Token. It follows the successful raise of the $5m soft cap during the pre-sale period. Since announcing its pre-sale on October 1, Bidooh has secured listings for its DOOH Token on exchanges globally, […]
Twitter is planning to remove the ability to “like” tweets in an attempt to improve the quality of debate on the social network. Founder Jack Dorsey last week admitted at a Twitter event that he was not a fan of the heart-shaped button and that it would be getting rid of it “soon”. The feature […]
The world’s biggest search engine is getting into the Halloween spirit with a special playable Google Doodle. While Google has busted out game Doodles in the past (including for Halloween 2016), this is the first time the information giant has made a multiplayer game that players can jump into with other people online. Think of […]
Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, […]