Contextual leader enhances ad exchange to incorporate accredited brand safety solution on every impression GumGum, a contextual first, global advertising platform, announced that starting today, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across […]
Kristen Friesen assumes new role in response to growing demand on both sides of the pond Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Kristen Friesen as VP Business Development in the US as growing numbers of clients opt to use its technology to measure […]
News follows a string of appointments as Adnami continues to scale up across Europe Ad tech company Adnami has appointed Sophie Spencer as UK Agency Sales Director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high impact display and video formats. Formerly Head of […]
Lumen Research, the global attention technology company, is ramping up US operations to meet increased demand for attention measurement and optimization solutions. In Los Angeles, Bill Forelli joins Lumen as VP of Sales, North America, bringing extensive experience in ad-tech measurement and brand sales through executive positions at Frameplay, Newegg, and others. Heading up US […]
King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga, the legendary match-three puzzle game with over five trillion levels played. King’s brief will see BBH create a new brand platform for Candy Crush Saga and will unveil its new positioning in both the US […]
Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative, which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services. Automated Creative produces ads for […]
New Additions of Seasoned Media Executives Appointed to Lead AdImpact‘s next growth chapter Today, AdImpact, a leading competitive ad intelligence SaaS company, is pleased to announce the appointment of Don Norton, Bud Breheney, and Harvey Kent to its board of advisors. Lending decades of collective digital, advanced TV, and platform expertise through leadership at companies […]
Plähn to level up audience product roadmap for RTL Group’s adtech development unit smartclip, the adtech development unit of RTL Group, announced the appointment of Frank Plähn as Vice President of Audience Products. Plähn will drive the development of an enhanced cloud-native identity hub and shape the product roadmap of smart Audiences — smartclip’s proprietary […]
The hires come as the contextual-first advertising company attracts new clients in the DACH region GumGum today announces new hires in Germany, with Kalina Kehayova joining as Digital Executive and Larissa Jürges as Programmatic Solutions Manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the DACH region. Previously […]
AI-powered tool suite that prioritizes and summarizes information for knowledge workers launches in Beta with 500+ companies on its waiting list. Spoke.ai, the AI-powered tool suite, founded by early N26 employees, has secured a €2 million pre-seed round. The round was led by byFounders, with participation from Possible Ventures and a syndicate of experienced operators. […]