Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
A mobile optimised ad creative leading through to Butlin’s new mobile website Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunch their mobile website and promote it using a highly-targeted mobile-first search campaign. Butlin’s have been […]
If ever you’ve needed an incentive to exercise, a new app could give you a much-needed boost to get active. The British app Sweatcoin tracks your activity and pays you accordingly in its digital currency, which can be used to purchase physical trainers and exercise classes. For every 1,000 steps walked, users earn one sweatcoin (SWC). […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Chatsuite, the market’s most comprehensive Chat Marketing Platform, announced today the launch of the first chatbot platform for agencies, a tailored system unique to large agencies that will allow them to effectively scale chatbot capabilities across a large number of client campaigns. While large agencies are expected to manage digital and social activities for their […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
Porsche continues to incorporate technology into its print ads for the 718 Boxster. A new execution debuts in the September issue of Outside magazine, which hits shelves this week. It is the third in the series of these print ads that started back in March 2015 with a Porsche hologram ad in Fast Company. This time, the […]
MyHyundai App Offers Convenient Vehicle Management for Owners on the Go. Hyundai is debuting a new mobile app for owners called MyHyundai with Blue Link. The new app integrates services currently available in the previously separate Blue Link and Car Care mobile apps. This MyHyundai app makes it even easier for customers to access Blue […]
Uber users in London can now request a ride hours, days or weeks in advance, the company announced Thursday. London is the first European city to get the “Scheduled Rides” feature. It goes live at 4 p.m. Thursday local time for folks who have an Uber for Business account or a Business Profile, and it […]
This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]