Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut has launched a loyalty app offering rewards for consumers based on the frequency of their visits to the company’s restaurants. Amaze, the digital agency which Pizza Hut worked with on the app, claims it is the first loyalty and reward app to be launched by a casual dining restaurant in the UK. In phase […]

Viamedia Launches Advanced Multi-Screen Mobile Ad Innovation for Audience and Impression-Based Selling

Viamedia Launches Advanced Multi-Screen Mobile Ad Innovation for Audience and Impression-Based Selling

Viamedia, the television industry’s largest independent cable TV ad management company, today announced an advanced mobile advertising innovation, AdMessenger Tap-To-Expand, the latest addition to the company’s growing roster of cutting-edge cross-platform ad solutions to reach any viewer on every screen. AdMessenger “Tap-to-Expand” is designed to reach consumers with an easily updated, geo-targeted, offer specific, custom-scrolling […]

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning today, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house […]

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]

IronSource launches ad engagement intelligence tool for mobile apps

IronSource launches ad engagement intelligence tool for mobile apps

Above: IronSource is providing better analytics for ad mediation. Image Credit: IronSource IronSource is launching a new ad engagement tool to provide developers with better analytics for their mobile apps and games. The tool for IronSource’s ad mediation platform provides developers with unique user data and placement performance to further maximize in-app experiences and revenue. Demand […]

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat adopts Facebook-style ad targeting like email, mobile device matching

Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat […]

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