Deloitte predicts UK technology sector trends for 2018

Deloitte predicts UK technology sector trends for 2018

 The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]

How to combat Mobile Device Fraud: Is Blockchain the answer?

How to combat Mobile Device Fraud: Is Blockchain the answer?

Identifying mobile fraud in the mobile ecosystem can be a challenge for advertisers and Agencies alike. We are seeing increasingly more new fraud methods designed to exploit the system, such as Install Fraud and Click Fraud. DeviceID Reset Fraud has recently been launched by mobile attribution and marketing analytics platform AppsFlyer to give the advertiser […]

Gekko’s Dan Todaro discusses how retailers can win the Smart Home revolution

Gekko’s Dan Todaro discusses how retailers can win the Smart Home revolution

The International Consumer Electronics Show (CES) in Vegas is where the globes Technology Brands for the past 51 years have converged to brag, showcasing what they are doing in advancing technology. This year an estimated 3,900 exhibitors from 150 different nations will have done so to over 180,000 forecasted visitors and a global media audience. […]

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

Code Computerlove highlights five trends that will dominate digital in 2018

Code Computerlove highlights five trends that will dominate digital in 2018

It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018, Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what […]

The Lovely Mobile Awards Are Now Open For Entries!

The Lovely Mobile Awards Are Now Open For Entries!

The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net Innovation Studio’s Jonas Heitzer explores the origins of Augmented Reality

Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]

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