The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]
Identifying mobile fraud in the mobile ecosystem can be a challenge for advertisers and Agencies alike. We are seeing increasingly more new fraud methods designed to exploit the system, such as Install Fraud and Click Fraud. DeviceID Reset Fraud has recently been launched by mobile attribution and marketing analytics platform AppsFlyer to give the advertiser […]
The International Consumer Electronics Show (CES) in Vegas is where the globes Technology Brands for the past 51 years have converged to brag, showcasing what they are doing in advancing technology. This year an estimated 3,900 exhibitors from 150 different nations will have done so to over 180,000 forecasted visitors and a global media audience. […]
Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]
2018 looks like it will be another big year in digital marketing for UK brands and businesses. With economic uncertainty set to continue for the foreseeable future, due to that little thing called Brexit, along with new things to contend with, such as the forthcoming GDPR roll out in May, in addition to all of […]
It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018, Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what […]
Advertising is changing – a single Instagram post could potentially win your brand more new business than a two-month billboard campaign on Old Street. But how can you best capture the attention of an audience that scrolls 178 metres per day? For Ben Le Tourneau, one half of director duo alongside Scott Freeman, owners at […]
You know those people who always have something to say, the ones who feel it’s their responsibility to make sure there is never a gap in the conversation. You might have worked with them, been stuck with them at a party or even know them personally. These are the people who are certain it’s their […]
The 2nd Lovely Mobile Awards are now open for entries. The Awards, which were introduced by us last year during the Mobile World Congress in Barcelona, honour work done in the Mobile Marketing, Internet of Things (IoT), Digital, New Technology and Connected Devices fields. Who Can Enter? It is open to brands, agencies and ALL parties […]
Plan.Net were at the forefront of integrating AR functions into advertising. The first marketing initiatives with augmented reality (AR) appeared in Germany around the year 2011. Back then, Plan.Net integrated AR functions in a campaign for the special interest channel Syfy, for example. Posters were impressively brought to life using the technology available at the […]