Nike has begun rewarding its NikePlus members for the amount they workout, with rewards including exclusive products, access music playlists and subscriptions, guided meditation, and fitness classes. Rewards on offer come from Nike’s partners in the form of Apple Music, Headspace, and ClassPass. By completing workouts, NikePlus members can unlock curated Nike playlists on Apple […]
Unilever has teamed up with AR treasure hunt app Snatch to give players the chance to win the world’s most expensive jar of Marmite ever. As part of its Gene Project campaign, an 18ct gold plated jar of Marmite – valued at £1500 by Boningtons Auction House – could be snapped up by one lucky […]
More than 90% of digital video viewers in the UK regularly visit YouTube and its viewership is nearing saturation point, according to a report from eMarketer. YouTube’s prevalence across the Google platform and its easy integration across other content platforms has helped contribute to its rise. This year, 40.4 million people, or six out of […]
More and more people are rocking out to Apple Music instead of Spotify. And as a new report from The Wall Street Journal indicates, if Apple Music continues to grow at its current rate, it will officially overtake Spotify this summer as the streaming world’s number one service. The news likely doesn’t thrill Spotify, which […]
YouTube Go, an official Android app designed to minimize data usage, is now available in 130 countries. The app launched in India last year, and is designed for people in locations with poor-quality or very expensive mobile data connectivity. Users can either watch a whole video in the app, or download it to their device […]
Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]
Google Maps might plot the fastest route to your destination, but sometimes the service doesn’t seem know about accidents or rerouted public transit. Coord wants to fix that by supplying current navigation information for companies to plug into their other apps and services using an API. That doesn’t just mean traffic data. Ever notice some […]
Snapchat is selling merch inside a digital store in its app, a new e-commerce play that could hint at more stores to come. The store appeared in the media section of Snapchat known as Discover, and it offers Snapchat-branded merchandise for purchase through the app. The Discover section had been reserved for media companies like […]
Ensemble Worldwide Malaysia and Maxis have teamed up on yet another ground-breaking campaign, this time, for the Chinese New Year festive season. The ‘HuatAR‘ campaign is a world’s first, devised by the team to bring blessings (‘Huat’ in Hokkien) and make the culturally significant lion dance more accessible to masses through the use of augmented […]
If you don’t like seeing ads in Instagram Stories, you’re not going to like the announcement the Facebook-owned company has made. Instagram has introduced an update to Stories ads which will enable publishers to utilize the Carousel ad format to publish up to three pieces of content in a Stories ad. Instagram previously allowed them […]