Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Chinese car-hailing platform Didi Chuxing has launched an in-car audio recording function for journeys, in a bid to enhance its safety practices following the deaths of two passengers. Didi has launched a trial of the recording function, which will capture in-car audio from the entire journey and then upload an encrypted file to the company’s […]
Airline KLM has introduced a new feature in its app that uses augmented reality to help passengers assess wether their hand baggage is of the correct size. The functionality, which uses Apple’s AR technology, is aimed at speeding up check-in and reducing customer confusion over luggage allowances. The AR hand baggage check uses a […]
Facebook expanded the options airlines have for reaching potential travellers with its flight ads, which were previously referred to as dynamic ads for travel for flight. Airlines already had the capability to use flight ads to target people who had visited their websites or applications to search for particular flights. The social network announced that airlines […]
Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]
Ministry of Games, a mobile developer based in Helsinki, has signed a deal with Chinese mobile internet giant Cheetah Mobile to publish their mobile MMO game Trade Town globally. Trade Town allows players to build their own medieval city, trade with guild mates and set sail to faraway islands. Trade Town was released to bidding […]
26 per cent of Americans have deleted Facebook’s core app from their mobile phone in the past year, while 74 per cent have taken steps to limit the social network’s access to their life, according to new data from the Pew Research Center. Over half (54 per cent) of Facebook users aged 18 and older have […]
AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. MAX will become MAX by AppLovin. Its in-app header bidding functionality […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its second Quarterly Mobile Index (QMI) of 2018, which identifies trends in mobile advertising for Q2. The report includes key points around growth in mobile app advertising, highlighting trends in mobile video, private marketplaces (PMPs) and the expansion of cross-channel monetisation. The […]
Meditation app Headspace has acquired Alpine.AI, formerly known as VoiceLabs, in an effort to strengthen its voice and AI technology. The digital wellness service, which has over 31m users, acquired both the team and technology of Alpine.AI, which was an early leader in the digital assistant market. “We are excited to announce that Headspace is acquiring our product, […]