Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you’re in the US. Facebook-owned Instagram said on March 19 it’s testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don’t have to […]
Popular dating app Tinder has provided some insight into how its algorithm decides which potential matches it surfaces to users – and it’s no longer an ‘Elo score’ based on desirability, though it doesn’t sound too dissimilar. The Match Group-owned platform doesn’t hide the fact that it used to rank people based on how desirable […]
Facebook has decided it’s time to double down on gaming and attempt to lure gamers away from platforms such as Twitch and YouTube. The social network is rolling out a hub for all things gaming-related in the shape of a tab dedicated to gaming within its main app. The ‘Facebook Gaming’ tab will take up residence […]
Angry Orchard Cider Company announced the launch of its Cider+Food App, featuring a unique augmented reality (AR) experience bringing delicious cider pairings to life. As the first mobile platform to focus on hard cider and food pairings, the app unlocks a range of mouthwatering recipes that pair perfectly with a refreshing can or bottle of […]
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement top ads in the minds of the public. It is encouraging marketers to build a soundtrack of their favourite ad scores in a marketing push dubbed #loveAds. Boasting 116m free tier, ad-funded users, Spotify […]
Google recently announced new solutions to increase the lifetime value for the marketers. Now, it’s easier than ever to re-engage marketers with their audience and take advantage of a new, smarter approach to monetisation. Sissie Hsiao, VP of Product, Mobile App Advertising, says, “Let’s face it, the majority of players that marketers acquire aren’t going to […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, launched in-app contributor registration for both Android and iOS platforms, available in 21 languages. With this update, becoming a Shutterstock Contributor has never been easier. “Our growing base of over 650,000 contributors around the world upload nearly half a […]
Google’s internal incubator, Area 120, has launched an app aimed at helping young job seekers in developing countries to connect with employers and kickstart their careers. Kormo, which was initially launched in Dhaka, Bangladesh, has been launched in Jakarta, Indonesia. Kormo enables job seekers in the above cities to build a digital CV, which automatically […]
Retail food chain Co-op has joined CoGo, an organisation that makes ethical living easier by connecting business with their consumers, to help businesses which want to solve ethical and sustainable issues. 286 Co-op supermarkets in London will feature on the CoGo app connecting with consumers about ethical issues they’re concerned about. CoGo links businesses to […]
Gismart, a leading independent developer and publisher of music-based apps and games, announced the launch of an investment programme for mobile app startups. The new investment programme is an integral part of the already established Gismart publishing division. In addition to developing and publishing its own titles, Gismart also plays the role of strategic partner […]