Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
To mark the 90th birthday of the iconic broadcaster Sir David Attenborough, BBC Earth is announcing an ambitious new digital project The Story of Life. The free app will be available globally and offer the largest ever digital release of Attenborough’s work for the BBC, encompassing over 60 years of pioneering natural history film making. […]
Live streaming app Periscope is following their rival Facebook, testing a feature to allow users to permanently save their broadcasts in a bid to attract more brands and advertisers. The news was announced on Periscope (of course) late on May 4. All a user needs to do is put “#Save” anywhere in their broadcast title. […]
The number of paying customers taking advantage of Tinder Plus subscriptions has passed the 1m mark for the first time as singletons stump up less than $5 a month to unlock an unlimited number of swipes to find their dream partner. This growth has seen Tinder become one of Match’s most lucrative domains as members […]
Global tech giant Samsung announced that its ‘Made for Samsung’ programme for promoting mobile apps will be extended to independent game developers. That means that game developers will get considerable marketing and tech support from Samsung if they bring exclusive titles to the South Korean company’s mobile platforms. Mihai Pohontu, vice president at emerging platforms at […]
McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]
Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]
Wrestler and actor Dwayne ‘The Rock’ Johnson has launched a new app that aims to combine an alarm functionality with motivational content that helps users reach goals and provides them with daily video content direct from the star himself. The Rock Clock is a free app for both iOS and Android. Upon first being opened, […]