McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music.
The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app.
The campaign, developed by This Page Amsterdam and TBWA, encourages users to upload and share their creations to be in with a chance of winning prizes.
You can see the McTrax tech in action in the video below.
Source: Mobile Marketing Magazine
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