Audiencerate, the identity hub enabling data-driven advertising, today announced its expansion into the finance industry. It has been selected to enhance the management and activation of first party data across digital marketing for its leading European paytech client, Nexi. Nexi offers a wide range of payment services to both consumers and businesses, which are fast, simple and […]
GumGum, a contextual-first, global digital advertising platform, today announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first approach across their programmatic campaigns within the MediaMath platform with GumGum Verity. By applying Verity’s accredited and […]
multilocal, the supply-side expert, has appointed Justin Lim as the new general manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as sales director. Justin has been working in ad tech for over a decade, having started his career in London with DAZN, where he held various commercial and […]
The spend and expense management platform Expend has launched ‘Expend Card Connect’, enabling real-time integration of Visa Business Card transactions for seamless processing of business expenses. The new product enables Visa Business Card debit and credit transactions to be passed into Expend in real-time. This allows expense data to be processed and ready for review […]
Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]
Lumen becomes the first attention technology company to be assessed by the global consulting firm Lumen Research, the leading technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC […]
New Capital Enables the Data Collaboration Platform and Clean Room Solution to Continue Global Expansion and Support a Rapidly Growing Client Base Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the aadvertising ecosystem, announced today that it has secured $20M USD in Series A financing from a syndicate of investors […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
Teads to leverage Scope3 data for internal analysis and to stand up solutions for media decisions around carbon emissions Teads, the global media platform, today revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analyzing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s […]