New Capital Enables the Data Collaboration Platform and Clean Room Solution to Continue Global Expansion and Support a Rapidly Growing Client Base Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the aadvertising ecosystem, announced today that it has secured $20M USD in Series A financing from a syndicate of investors […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
Teads to leverage Scope3 data for internal analysis and to stand up solutions for media decisions around carbon emissions Teads, the global media platform, today revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analyzing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s […]
Leading mobile marketing consultancy ConsultMyApp has appointed Gordon Bowman as its new Sales Director. Gordon will lead the agency’s business development strategy, expanding ConsultMyApp’s existing client roster which includes O2 Priority, General Motors, Channel 4, and Holland & Barrett. He will also work closely with the rest of the senior management team to expand the […]
The appointments come as Adnami continues to scale up rapidly across Europe Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective is to […]
InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a silver and bronze MMA Smarties South Africa 2022 award with Coca-Cola South Africa for its Beat Can campaign in the Impact Media: New Tech/Channel and Creative: Personalization categories. “InMobi is thrilled to have won an MMA Smarties 2022 award with Coca-Cola […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
Platform will provide advanced segment capabilities and opportunities for retailers to secure private data, enhance customer experiences and onsite personalization Platform monetization leader Kevel announced today it will be launching their new customer data platform, Kevel Audience, live at this year’s ShopTalk event in Las Vegas. Kevel Audience is a customer data platform (CDP) specifically […]
Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is […]
Michelle Denman brings over 30 years of world-class employee success expertise to the partnership management technology leader as the company aims to further grow and establish its culture of excellence impact.com, the world’s leading partnership management platform, today announces the appointment of Michelle Denman as Chief People Officer (CPO). Denman brings more than three decades […]