Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]
Twitter has begun rolling out a way to not only add stickers to your photos, but to also have them be searchable. In the app, choose from a “rotating set of stickers,” then resize and move them around as you see fit on any photo. After they’ve been tweeted, you can search based on the […]
The British vote to leave the European Union has raised many questions for the global technology industry. In Britain, a majority of tech firms were against leaving the EU. A technology industry group survey found that 87 percent of British technology firms wanted to stay in the European Union, and that 70 percent of them […]
As the battle for drivers continues to heat up, on-demand car services are tacking on more benefits to build up their army. Today, Uber is taking that one step further with the launch of Pandora music on its driver app. Drivers now have an alternative to traditional radio and are able to enjoy personalized music, […]
Tumblr has partnered with YouTube to launch a live video streaming service, as the Yahoo-owned firm looks to capitalise in the growing popularity of live streaming video, such as Twitter’s Periscope and Facebook Live Video. The new tool lets Tumblr users live stream video directly to their followers’ Dashboards, and will also send out push […]
Instagram is getting bigger. Still. The photo-sharing app, owned by Facebook, now has 500 million monthly active users, the company said Tuesday, which is up from 400 million last September. That’s 100 million new users in roughly nine months — the same nine-month window it took to grow from 200 million to 300 million users, […]
Facebook Inc., the world’s most popular social-media site, plans to introduce new tools to help marketers target consumers and spread their messages via mobile phones, in a bid to encourage more businesses to advertise on portable devices. The Menlo Park, California-based company, which gets 82 percent of its advertising revenue from mobile, plans to make […]
Microsoft made headlines by plunking down $26 billion for LinkedIn. Now it’s announcing its second acquisition of the week: For an undisclosed sum, the company has bought Wand Labs, a Silicon Valley-based startup that declares its mission is “to tear down app walls, integrate your services in chat, and make them work together so you can […]
Twitter is pushing its live video, rolling out a new live video button on iOS and Android phones, in addition to confirming that a Periscope embed feature will be available in the coming weeks. Twitter announced its new live video button yesterday via a tweet showing how users can now film live Periscope broadcasts straight […]
According to a study from the Video Advertising Bureau (VAB), TV is a significant driver of traffic for mobile apps. The “What’s App’ning” report, the third from the VAB on the connection between TV advertising and online traffic, indicates a 77 per cent correlation between TV advertising and traffic for 60 popular mobile apps. Examining […]