Infographic: Happy 4th Birthday Tinder!

Infographic: Happy 4th Birthday Tinder!

This September, dating app Tinder will celebrate its fourth anniversary. Since September 2012, more than 40 million people have downloaded the app and swiped right on potential matches, with wildly varying degrees of success. Every single day, there are 1.6 billion swipes on Tinder and 26 million new matches formed. Having started as an experiment […]

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

Image Credit: Shutterstock MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and […]

Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

White paper released in conjunction with industry education ‘Knowledge Lab’ focused on the mobile advertising ecosystem– Today, Videology, a leading software provider for converged TV and video advertising, released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s […]

London Sightseeing Gets Smart With The New Mobile London Pass

London Sightseeing Gets Smart With The New Mobile London Pass

Visitors to London can now gain access to more than 60 attractions using just their smartphone with the new mobile version of the popular London Pass sightseeing card. Developed for iPhone and Android, the mobile London Pass downloads straight to the traveller’s smartphone, syncing with a dedicated app and bespoke operating software to function as […]

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista Reports H1 2016 Results – Exceeding Revenue and Profit Expectations

Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]

Carling Launches World’s First Beer Button

Carling Launches World’s First Beer Button

[KGVID]https://lovelymobile.news/wp-content/uploads/2016/09/Consumer_Carling_Button_160511v4-1.mp4[/KGVID] Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that […]