Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]
What if having cancer was not seen as a negative factor, but an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches ‘Fighting Cancer,’ a new skill available on LinkedIn that aims to […]
Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time in April, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and […]
Moji Moji, which uses creative storytelling and vivid visuals to teach ABCs, phonics, and spelling to children ages three to five, is now available for iPad exclusively in the App Store. Created by Gakko, with input from parents and educators around the world, the app combines a uniquely compelling visual style with a rigorous […]
Native advertising platform TripleLift has debuted the first scalable, programmatic branded content solution – ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology. ”With ContentDial, marketers […]
Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]
The UK’s four major mobile network providers splashed out £1.356bn between them on the first stage of an auction for 4G and 5G airwaves. EE, Three parent Hutchison, O2 parent Telefonica, and Vodafone all successfully picked up spectrum on offer – with Airspan Spectrum Holdings, a SoftBank-backed UK-based subsidiary of Airspan, the only party to […]
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months. Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members […]
The World Surf League (WSL) and the Jeep brand have announced the release of their virtual reality (VR) experience, Jeep Sessions: A Surfing Journey in 360°. Jeep Sessions: A Surfing Journey in 360° follows WSL Championship Tour surfers Jordy Smith and Malia Manuel as each embarks on a Jeep brand adventure to find the best […]
Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]