Steel Media Ltd and Maysalward have announced the launch of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene. The two companies revealed a partnership that will see PocketGamer.me published as a sister site to the long-running PocketGamer.biz, a leading b2b mobile games industry site. PocketGamer.me will serve the Middle […]
Amazon announced the opening of interactive Amazon Experience Centers within select Lennar model homes across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how […]
Knowing where to invest your online advertising budget is, in some ways, no easier than ever , despite the amount of data and tools marketers now have at their disposal. One of the reasons it is so complicated is the vast number of formats available and the speed at which new ones are emerging. This […]
Walmart has ended its delivery partnerships with both Uber and Lyft, potentially losing the grocery giant significant ground on rival Amazon. It is not clear the reasons why ties were severed but Walmart will use other delivery services to serve the four markets where it previously used Uber, and it will continue to push forward […]
Apple is reportedly enforcing some of its privacy rules more stringently for apps in its App Store. According to a report by 9to5Mac, the iPhone maker started removing apps that share location data with third-parties without “explicit consent” from users. Apps that have been removed from the App Store in this instance have been cited […]
Cathay Pacific and Asia Miles are applying smart blockchain technology in one of their new marketing campaigns for the first time. As part of Asia Miles’ ‘Unlock More Miles‘ dining promotion in Hong Kong, it has designed a new app with Cathay that will allow loyalty club members to visualise and keep track of […]
Google kicked off its annual I/O developer conference with a barrage of announcements that show how artificial intelligence (AI) will give its next Android mobile operating system the ability to learn how people use their phones to make calls, schedule their day, listen to music, book tickets and read news. Android P will have augmented […]
Instagram has introduced a call-to-action native payment button for select business partners in a bid to boost functionality. It has also offered a new way for those chosen to organise direct messages. The partners will be able to display options such as ‘Book’, ‘Get Tickets’, ‘Reserve’ or ‘Start Order’ buttons on their profiles, establishing Instagram […]
Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]
The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]