The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do this, The […]
YouTube allocates $25m to enhance credentials as an ‘authoritative’ news source YouTube has become the latest Silicon Valley giant to combat the scourge of fake news by allocating $25m to burnish its credentials as an authoritative news source. Following similar moves from Facebook, Apple and parent company Google, the initiative aims to add more weight to ‘authoritative’ news sources over […]
Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music in a collaboration via Eleven. The Songmelier Edition range features an Australian Sparkling, Sauvignon Blanc and Reserve Shiraz, each paired with a Spotify playlist accessible via a code on the label. Wine lovers can […]
Today, Mindshare, part of WPP, and Tommy’s, a charity funding research into baby loss, launch a campaign to challenge the cultural silence around the issue using one of the loudest tools at our disposal: social media. At a time when we are more connected than ever before, there remains a deafening silence around baby loss […]
As the UK heatwave continues with predictions of the driest ever June, water companies have urged Brits to shower in four minutes or less to help conserve water; but how do you time your shower to no more than four minutes? If you are an England fan then you can listen to ‘Three Lions (Football’s […]
To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]
Android’s new #IMakeApps campaign celebrates the hard work, creativity and entrepreneurial spirit of app and game makers around the world. This social campaign by London based creative agency Gramafilm, shines the spotlight on the exceptional community of people who make up the Android developer ecosystem. #IMakeApps shares the stories, dreams and passions of the individuals behind the […]
New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts with Artificial Intelligence: Add Human Intelligence” […]
Tinder‘s new video feature, Loops, is rolling out globally, following testing in Canada, Sweden and a small number of other markets. The feature enables users to upload two-second, looping videos to their profile within the popular dating app. Initially announced in April, tests showed that users who added a Loop to their profile saw their […]
Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]