2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests. 82% of marketers in the UK say artificial intelligence (AI) and machine learning (ML) will play a part in their marketing strategy in the next 12 months as they look to […]
Amazon is reportedly looking to bring its Amazon Go chain of checkout-free, mobile-powered convenience stores to airports, according to Reuters. The report, which cites public records and a person familiar with the strategy, claims that the eCommerce giant is targeting busy travellers as a key audience in its expansion into bricks-and-mortar retail. Amazon has opened seven […]
Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals […]
The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. The aim was to analyse and identify what progress the UK’s top […]
betconnect, the world’s first social betting platform, announced its partnership with Prefinery – a US based technology firm whose software builds pre-launch waiting lists. Using the software, betconnect has already attracted an overwhelming amount of soon-to-be users. Due to launch in January 2019, betconnect is the first notable application of disruptive technology in the industry since Betfair […]
LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]
With only a few weeks to go until Mad Friday (21st December), the busiest night of the year for festive celebrations, Barclaycard’s new ‘Food for Thought’ study reveals that a restaurant’s social media presence is now more important than ever for drawing in diners at Christmas. The company, which processes nearly half of the nation’s credit and […]
Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]
Customer engagement company Urban Airship and Vue Entertainment, part of Vue International, one of the world’s largest cinema operators, unveiled the U.K.’s first Google Pay movie tickets. Now Vue movie-goers at over 30 of its paperless sites — not just its app users — can add film tickets to Google Pay and skip the box office to head […]
Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced that United Press International (UPI) has leveraged Firstly Mobile, Mobile Posse’s next-gen content discovery platform distributed through wireless carriers and smartphone OEMs, to drive higher mobile user engagement. UPI, a leading provider of news and photos to millions of readers around […]