Mobile creative powered by location drives double the consumer engagement, according to Verve

Mobile creative powered by location drives double the consumer engagement, according to Verve

Research undertaken by Verve, a location based mobile marketing platform, finds that consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. The findings also reveal that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with a generic […]

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve expands its Premium Mobile Programmatic solution for UK and International location marketers

Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6bn mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution is now available to UK and international advertisers, […]

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve Releases New Study on the State of Location-Powered Mobile Marketing

Verve, one of the global leader in location-powered mobile marketing, announced a newly published study on the state of location-fueled strategies and campaigns among brands and advertisers active in the mobile marketing space. Pursuing the Mobile Moment, a June 2017 commissioned study conducted by Forrester Consulting on behalf of Verve, explores how mobile advertisers in […]

Kolab delivers comprehensive digital strategy for Paintworks

Kolab delivers comprehensive digital strategy for Paintworks

Background: Paintworks is a 12 acre (522,720sqft) mixed-use development in Bristol. Paintworks is expanding: the current work will provide around 6,700 square metres of new employment and commercial floor space, 11 live/work units and 210 houses and apartments. This work is being undertaken for housebuilding company Crest Nicholson in association with Verve. A further phase will […]

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

Mobile Prodigies – How do Generation Z and Millennials respond to Mobile Advertising

The new research provides significant new insights into the behaviour and attitudes of young generations as they respond to mobile advertising. Verve, a leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers […]

Mobile Marketing Titan Verve Goes Global

Mobile Marketing Titan Verve Goes Global

Verve, a location-based mobile marketing giant, is opening its London office as the base for its international business. Why the global push? Verve’s US revenue growth has far outpaced the market over the past several years, the company explained in a news release. The leadership team sees significant opportunity for Verve’s product suite in the […]