Digital ordering platform, Preoday, and Optomany, specialists in secure, omnichannel payment processing technology, have announced a strategic partnership to provide hospitality businesses with innovative, integrated payment solutions. In combination, Preoday and Optomany will enable hospitality businesses to take digital orders and payment the way they want, confident in the security of the technology. Aiming to address the […]
TabMo’s Point to Purchase solution enables consumer brands and retailers to track the meaningful actions that take place as a result of their mobile advertising activity, thereby delivering a definitive measurement of the return on investment (ROI) of a specific campaign. Building on TabMo’s drive-to-store solution, Branding to Store, Point to Purchase bridges online and offline […]
F5 Networks announced several new solutions and enhancements designed to allow service providers to launch 5G services. The announcements include a new network functions virtualisation (NFV) package that will enable the optimisation and scale of existing 4G and new 5G networks, along with other improvements to help providers speed up delivery of new 5G services […]
Ligatus, a leading Native Advertising Solutions provider for Publishers and Brands, announced its newest integration with Forensiq by Impact. The partnership between Ligatus and Forensiq has been created to eliminate costly and ineffective marketing by measuring viewability and offering Ligatus’ advertisers an additional guarantee that their inventory is fraud free and brand safe. Given that […]
GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group AdUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […]
UpSnap Inc., a leading provider of mobile advertising solutions, is pleased to announce the launch of its new Intentional Direct Mail (IDM) program available to customers. With UpSnap’s proprietary Intentional Direct Mail offering, advertisers and brands are provided a new targeting tool via direct mail, adding a new layer to UpSnap’s existing suite of mobile […]
Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]
