Ligatus collaborates with Forensiq by Impact to deliver fraud free inventory

Ligatus collaborates with Forensiq by Impact to deliver fraud free inventory

Ligatus, a leading Native Advertising Solutions provider for Publishers and Brands, announced its newest integration with Forensiq by Impact. The partnership between Ligatus and Forensiq has been created to eliminate costly and ineffective marketing by measuring viewability and offering Ligatus’ advertisers an additional guarantee that their inventory is fraud free and brand safe. Given that […]

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum partners with AdUX to deliver European in-image ad solutions for global advertisers

GumGum, an artificial intelligence company with deep expertise in computer vision, has launched a new partnership with French online marketing group AdUX, in order to expand its European offering in markets including France, Belgium, Italy and Spain. The partnership will give global advertisers access to GumGum’s image recognition and semantic analysis technology across these new […]

UpSnap adds targeted direct mail platform to its mobile advertising solutions

UpSnap adds targeted direct mail platform to its mobile advertising solutions

UpSnap Inc., a leading provider of mobile advertising solutions, is pleased to announce the launch of its new Intentional Direct Mail (IDM) program available to customers. With UpSnap’s proprietary Intentional Direct Mail offering, advertisers and brands are provided a new targeting tool via direct mail, adding a new layer to UpSnap’s existing suite of mobile […]

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare teams with AppNexus and Jivox to launch ANNA

Mindshare, the global media agency network that is part of WPP, has developed ANNA, the global media agency world’s first programmable approach to DSP and DCO control and is launching the offering with partners AppNexus and Jivox. ANNA is a combination of people, process and technology that creates code that programs DSPs and DCOs as […]