Easy Visual launches app for targeted advertising reach through smartphones

Easy Visual launches app for targeted advertising reach through smartphones

Easy Visual has launched Banners App – a mobile application that shows targeted banners ads to users when they unlock their smartphones. Recent Boston Consulting Group research indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising […]

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]

Over a billion smartphones to have facial recognition in 2020, according to Counterpoint

Over a billion smartphones to have facial recognition in 2020, according to Counterpoint

More than 1 billion smartphones will be shipped with facial recognition technology in 2020, after the same figure of smartphones are shipped this year with fingerprint sensors. According to research from Counterpoint, we can expect to see mobile devices to combine biometric sensors for the face, iris, voice, and fingerprints, as opposed to competing with […]

Alipay sends eight Chinese tourists on a cashless experiment in Finland

Alipay sends eight Chinese tourists on a cashless experiment in Finland

A group of eight Chinese travellers have concluded a cashless journey to Finland, with all transactions, from booking flights, making local retail purchases in Helsinki and dining out throughout their trip, made with their Alipay accounts. This has made Finland the first country outside China where Alipay users can make all payments with their smartphones […]

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