Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life unveils ‘brick phones’ to show why smartphones without data are useless

Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’. The campaign was conceptualised from the insight that no matter how cutting-edge a new smartphone is, as major mobile brands across the globe announce their latest flagship phones, it […]

Smartphone Penetration to reach 66% in 2018

Smartphone Penetration to reach 66% in 2018

In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% […]

UK public are ‘glued to smartphones’ as device adoption reaches new heights, according to Deloitte

UK public are ‘glued to smartphones’ as device adoption reaches new heights, according to Deloitte

More than half (53%) of 16-75-year-olds in the UK use their smartphones while walking – the equivalent of around 22 million people – according to the latest research from Deloitte. For younger consumers aged 16-24, the proportion rises to 74%. Worryingly, more than 4.5 million people (11% of respondents) also admit to using their smartphones while […]

Study reveals sectors most dominated by different devices

Study reveals sectors most dominated by different devices

A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them. The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones […]

With consumers glued to their smartphones, mobile ad budgets are soaring

With consumers glued to their smartphones, mobile ad budgets are soaring

Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]

Bluefly launches a new shopping app

Bluefly launches a new shopping app

Fashion e-retailer Bluefly wants to live in its shopper’s pocket, says Carly Rosenberg, president at Bluefly. To do so, it needs to be on consumers’ smartphones, so the retailer, No. 223 Internet Retailer 2016 Top 500 Guide, recently launched an app that offers all of the retailer’s products. Until last week Bluefly had an outdated […]

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