Desktop trumps mobile when consumers make big purchases on eCommerce platforms

Desktop trumps mobile when consumers make big purchases on eCommerce platforms

While mobile applications’ immense growth in traffic and purchase volume has eclipsed that of desktops in the eCommerce space in the Asia Pacific, the latter remains relevant in the region, especially for larger transactions. A large part of desktops’ relevancy can be traced to innovations like browser extensions because it adds convenience to users’ shopping journey. Consumers […]

UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

Alexa or Alex? Neuroscience research reveals younger people prefer assistance from female voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

IAB study proves mobile video interactive shoppable ads drive direct relationships between consumers and brands

Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]

US mobile carriers promote retail stores to complement their online presence, says GlobalData

US mobile carriers promote retail stores to complement their online presence, says GlobalData

Many US wireless carriers are expanding their retail footprints, not just via traditional brick-and-mortar locations, but also through experiential concept stores as well as on-the-fly pop-up and mobile sites, according to GlobalData, a leading data and analytics company. The company’s latest report: ‘Wireless Carriers Are Extending Their Retail Footprints, Complementing Clicks with Bricks’ explores the […]

Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018

Marin Software Research Shows Search Spend Growing and Instagram Thriving in Q3 2018

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format. […]