Facebook is taking on Tinder with new dating features

Facebook is taking on Tinder with new dating features

Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced during the company’s F8 developer conference keynote in San Jose, California. The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went […]

Facebook’s ad revenue soars as daily user time drops by 5%

Facebook’s ad revenue soars as daily user time drops by 5%

Facebook says changes to its News Feed algorithm has cut the amount of time users spend on the platform by about 50 million hours each day as the number of daily active users increased by 14% to 1.4 billion in 2017. The reduction in user time spent on the platform hasn’t dented its ad revenue, […]

Facebook turns to users to identify and rank trustworthy news platforms

Facebook turns to users to identify and rank trustworthy news platforms

Facebook will prioritise news that is trustworthy, informative and local from trusted sources to combat fake news, strengthen relationships, and engage in active conversations with users. According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarisation. Zuckerberg, in a post on Facebook, said:”As part of our […]

Facebook profit soars as mobile ads account for 88% of revenue

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings. The social network’s power to target and influence users has come under the spotlight by the US election scandal. The political storm in the United States over how Facebook, Twitter […]

Facebook confirms trials of mid-roll ads on Facebook Live

Facebook confirms trials of mid-roll ads on Facebook Live

Facebook has confirmed that it is seeking to monetise live-streams with the addition of mid-roll ads to its growing Facebook Live service. The world’s largest social network confirmed the move in 2016, saying in an email: “We’re running a small test where a group of publishers have the option to insert a short ad break […]

Where Facebook is looking to put a lot more ads

Where Facebook is looking to put a lot more ads

Josh Edelson | AFP | Getty Images Facebook is already dominant in mobile advertising, and the company has the opportunity to become even more so through its messaging services — What’s App and Facebook Messenger.  The company sees natural fits for brands on its messenger apps, Facebook executives said during a press question-and-answer session during […]