IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

Twitter’s First View Ads Show Better Retention Rates According To Scientific Media Trial

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, their creative technology arm, in partnership with Twitter announced the results of a scientific media trial examining the location of video ads within a social environment. The resulting report, The Art of the Takeover: Optimizing What Consumers See First, reveals best practices for in-feed advertising as […]

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

Arun Kumar named IPG Mediabrands’ first Chief Data & Marketing Technology Officer

Arun Kumar named IPG Mediabrands’ first Chief Data & Marketing Technology Officer

IPG Mediabrands announced that Arun Kumar has been named as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Kumar will focus on the development, prioritization and management of the group’s data, technology and applications. Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play […]

Mobile agency Ansible launches in Philippines

Mobile agency Ansible launches in Philippines

Ansible, a mobile marketing and technology agency under IPG Mediabrands, has been launched in Philippines, its fifth office in the APAC region. The agency has 23 offices in 15 countries globally. As a specialist agency, Ansible offers strategy, media planning and buying, marketing and analytics besides UX, creative, technology, development and enterprise solutions. Its MiBeacons […]

Ansible Unveil The MDEX, Ranking the World’s Most “Mobile Ready” Brands

Ansible Unveil The MDEX, Ranking the World’s Most “Mobile Ready” Brands

Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google, has launched the inaugural MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance. The MDEX’s framework was built and developed over a six […]

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

Scientific Media Trial Reveals Best Ways to Optimize Skippable Pre-Roll Campaigns

MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, its creative technology arm, announced the results of a scientific media trial that analyzed audience behaviours around ad skipping and identified critical steps to help advertisers maximize the impact of their skippable video ad campaigns. The report, entitled Turbo Charging Your […]

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]