Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social is 2018’s #1 challenge for B2C digital advertisers, according to Marin

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018. That’s according to Marin Software’s latest ‘State of Digital Advertising’ report, which canvassed the views of more than 500 B2C performance marketers around the world from across the Retail, Automotive, Travel and Finance sectors. Getting these two channels to […]

Innovative CMS and app for financial advisers launches across the UK

Innovative CMS and app for financial advisers launches across the UK

Trailblazer Tracking Ltd are changing the way financial advisers and firms engage with their clients through their newly launched Trailblazer App. The app enables on-the-go access to client information, the ability to record outputs from client meetings, telephone conversations can be noted in the contact area, and an auditable messaging service is available, all of […]

New Liftoff data shows Europeans 500 per cent less likely to use finance apps

New Liftoff data shows Europeans 500 per cent less likely to use finance apps

A new study by app marketing firm Liftoff has revealed some surprising insights into consumer behaviours around mobile finance, most notably the fact that EMEA consumers are around 500 per cent less likely to activate a mobile finance app than their counterparts in APAC and the US. Liftoff’s figures, based on almost 8.7bn ad impressions, show that […]

Ripple Develops Blockchain Payments App With 61 Japanese Banks

Ripple Develops Blockchain Payments App With 61 Japanese Banks

The Japan Consortium is set to launch a revolutionary smartphone app called ‘MoneyTap’, which will allow customers to settle transactions instantaneously, 24/7. The app is powered by Ripple’s blockchain technology. According to an announcement on Ripple’s official website, this is the first time in Japan a mobile transaction settlement app has been developed which will […]

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

Adults 2020: J. Walter Thompson’s “The New Adulthood” Report Zeroes In On The Influential New Consumer Tribe

What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]

Rovio bursts onto the stock market with €900m valuation

Rovio bursts onto the stock market with €900m valuation

Angry Birds app publisher Rovio has made its debut on the Finnish stock market, with its 37.1m public shares initially priced at €11.50 (£10.16). This is the upper limit of the range Rovio announced earlier in September, valuing the company at €896m – significantly short of reports last month which put the expected valuation at around the […]

92% of CMOs in financial sector prepared for GDPR, according to Relay42

92% of CMOs in financial sector prepared for GDPR, according to Relay42

New research from  Relay42, a leading European data management platform company, has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT […]

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

MediaBrix raises $6.5 million to make mobile ads more ’emotionally charged’

Image Credit: Shutterstock MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” that it scored a $6.5 million investment led by Edison Partners. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and […]