On Thursday 25th of October at 10am Paris-time, Kenzo launches the new Sonic sneakers with a brand new e-shop solely dedicated to limited edition products: shopping-league.com Designed for the most hardcore fans of the brand, Shopping League is a gamified take on e-shopping with innovative rules: only a limited number of players can take part […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format. […]
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]
Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. A Facebook spokesperson told Digiday that the format is a small test that involves advertisers who have agreed to participate. The advertisers in the test […]
UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research. The figure represents a possible increase on last year, when IMRG reported that £1.39bn was spent online, not including Amazon or other marketplaces. The research from Salmon, […]
A new report from inRiver, a leading provider of product information management technology, reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced Editorial content on its eCommerce Platform is now available for license. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to […]
ASOS has launched on Google Assistant. Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying “Hey Google, talk to ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS. Enki will then help them discover and shop the products across six of ASOS’ […]
Australia-based eCommerce platform Catch is launching its first pop-up concept store, which will explore the future of retail, in Melbourne. Located at Chadstone Shopping Centre, the pop-up store is touted to provide shoppers a unique shopping experience and will feature Catch’s top 500 products and a daily rotation of Catch’s most-loved products from leading brands […]
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalised shopping experiences. Integration with Adobe Experience Cloud’s content management, personalisation and analytics solutions provides an unrivalled offering for enterprises looking to deliver world-class commerce experiences. The company […]