Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

Southeast Asia’s Internet economy is set to hit $50bn in 2017, outpacing earlier growth expectations by 35% and well on track to realising a $200bn internet economy by 2025, according to a report released by Google and Temasek Holdings, the Singapore government’s investment vehicle, called the ‘e-Conomy Southeast Asia Spotlight 2017’. The report found that […]

UK consumers enjoy personalised experiences, but are reluctant to share their data

UK consumers enjoy personalised experiences, but are reluctant to share their data

Though UK consumers are annoyed by the lack of personalisation that brands deliver, they remain concerned about handing over their personal data in order for this personalisation to occur. According to research from Accenture, which involved 1,800 UK consumers, 47 per cent feel frustrated when brands fail to deliver a relevant, personalised shopping experience. However, […]

GM puts an e-commerce marketplace in the dashboard

GM puts an e-commerce marketplace in the dashboard

 Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]

Mobile commerce more popular among users in APAC than in other regions, according to Twitter

Mobile commerce more popular among users in APAC than in other regions, according to Twitter

Mobile commerce is taking off among Twitter users in Asia Pacific, after a study commissioned by the social media company found that across 15 countries, approximately two in three users are most likely to browse and make payment on mobile than their counterparts in US and Europe. The report, which delves into mobile shopping behaviours […]

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]

30 theatres now offering audiences online and mobile ordering through Preoday

30 theatres now offering audiences online and mobile ordering through Preoday

Preoday, the e-commerce company that provides hospitality companies with leading mobile and online ordering and promotions technology, has signed Wolverhampton Civic Hall and its sister venue, the Wulfrun Hall, as its 29th and 30th theatres in 2017. The double-signing brings the total number of theatres working with Preoday to 30. Theatres using the Preoday platform […]

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

NinthDecimal Launches Industry’s First Website-to-Store Attribution Solution

NinthDecimal, a leading marketing platform powered by location data, announced it has expanded its offline attribution platform, Location Conversion Index (LCI), to measure website effectiveness. As the industry’s first website-to-store attribution offering, the new Website LCI helps marketers further connect their digital assets to offline sales, and provides retailers with a better understanding of the interplay between their […]

Facebook Launches Dynamic Ads for Auto as Mobile Starts to ‘Replace the Showroom’

Facebook Launches Dynamic Ads for Auto as Mobile Starts to ‘Replace the Showroom’

Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on November 16. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences […]

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]

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