Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit Tackles Product Discovery on Mobile with Industry-first AI Powered Solution

Qubit, the leaders in marketing personalisation technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing […]

Amazon starts selling Echo in Asia, starting with India

Amazon starts selling Echo in Asia, starting with India

E-Commerce giant Amazon has begun selling its Alexa-controlled Echo speakers in Asia on October 4, starting with India, with plans to expand sales to Japan in the later part of 2017. The company said it will start selling the new Echo, Echo Plus and Echo Dot by invitation only, before shipping the devices to the […]

IKEA Group signs agreement to acquire TaskRabbit

IKEA Group signs agreement to acquire TaskRabbit

Home furnishing retailer IKEA Group, has signed a conditional agreement to acquire 100% of the shares in TaskRabbit, Inc., an on-demand services platform company. TaskRabbit currently operates in the United States and London and will continue to function as an independent company. “In a fast changing retail environment, we continuously strive to develop new and […]

Mobile the key driving force as digital ad spend surges across Southeast Asia

Mobile the key driving force as digital ad spend surges across Southeast Asia

Digital ad spending in the Southeast Asia is set for a significant rise, as mobile sees heavy investment across the region. Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will all see their digital ad spend increase by double digits in 2017 and 2018, according to eMarketer. Spending will surpass $2.2bn across these markets, accounting for […]

Asos deploys image search functionality to fashion app

Asos deploys image search functionality to fashion app

Asos has become the latest e-commerce retailer to embrace computer vision after it introduced image search functionality to its iOS fashion app for the first time with an Android companion also waiting in the wings. The innovation will enable shoppers to simply take or copy a photograph of any clothing or accessory which they desire […]

WeChat teams with Fireworks to celebrate Singles’ Day

WeChat teams with Fireworks to celebrate Singles’ Day

WeChat is ready to celebrate the next Singles’ Day on 11/11, thanks to a collaboration between Digital Retex, European Tencent Trusted partner, and Fireworks, one of the first creative agencies specialized in e-commerce in China. Among the different versions, the celebrations of the day dedicated to the lonely hearts probably started in the 90’s when […]

Facebook tops new Indonesia Performance Index by AppsFlyer

Facebook tops new Indonesia Performance Index by AppsFlyer

AppsFlyer, a mobile attribution and measurement company, has launched its Indonesia Performance Index and finds Facebook ranking first across the board. The Index is spilt between two categories of gaming and non-gaming, further segmented into Android and iOS. The methodology calculates non-organic and organic retention rates over a 30-day period, dividing the active users in a […]

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever look to programmatic display ads as they “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]

Alibaba, Baidu, Tencent dominate China’s red-hot digital advertising market

Alibaba, Baidu, Tencent dominate China’s red-hot digital advertising market

Alibaba Group Holding, the world’s largest e-commerce services provider, is poised to extend its lead in China’s fast-growing mobile advertising market with forecast revenue of US$14.6 billion this year, as total spending on digital campaigns in the mainland hits a new record high. Digital advertising expenditure in the mainland is predicted to rise 27 per […]

Episerver: Most marketers no longer incorporate mobile apps into their campaigns

Episerver: Most marketers no longer incorporate mobile apps into their campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research. The State of Digital Commerce report, launched by Episerver, examines the retail and e-commerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 […]

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