Givenchy Rolls Out E-Commerce Platform to New European Markets

Givenchy Rolls Out E-Commerce Platform to New European Markets

Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]

Digital consumer spending in India is a $100 Billion opportunity, according to the Boston Consulting Group

Digital consumer spending in India is a $100 Billion opportunity, according to the Boston Consulting Group

Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 […]

Instagram entices brands with new shopping-enabled ads

Instagram entices brands with new shopping-enabled ads

Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]

Snapchat is now selling merchandise in its app

Snapchat is now selling merchandise in its app

Snapchat is selling merch inside a digital store in its app, a new e-commerce play that could hint at more stores to come. The store appeared in the media section of Snapchat known as Discover, and it offers Snapchat-branded merchandise for purchase through the app. The Discover section had been reserved for media companies like […]

New study reveals the cost of shutting down the internet for 22 countries worldwide

New study reveals the cost of shutting down the internet for 22 countries worldwide

New research by Website Builder Expert, the leading online resource for creating and launching your website, has revealed the countries with the most to lose if someone actually broke the internet. The study compares the most recent data on 22 countries with a substantial e-commerce presence, with eMarketer statistics to determine how much money each […]

WeChat opens its closed ecosystem for brands

WeChat opens its closed ecosystem for brands

WeChat has made a fundamental change to the way it works. China’s most popular social media app has always limited its posts’ visibility to the sharer’s friends, or an official account’s followers. While this closed ecosystem limits the potential for content to go viral, it has been an asset for the app’s parent company, Tencent, […]

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

Voice-controlled device use for online shopping in UK ‘to triple in 2018’, according to Narvar

Voice-controlled device use for online shopping in UK ‘to triple in 2018’, according to Narvar

Two percent of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping, accounting for 20% of all device owners in the UK, according to new research. The survey of almost 3000 UK consumers, conducted by post-purchase experts Narvar in association with YouGov, reveals that adoption of […]

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