Fyber, a big ad monetisation company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory. Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong. The study by Sapio Research […]
Following a 6-fold growth between 2013 and 2018, mobile advertising revenue is set to fall to a 12 percent CAGR, reaching a market value of USD 222 Billion in 2023, according to the latest report by Strategy Analytics. The mobile share of digital advertising will grow rapidly in less developed advertising markets but in advanced […]
As the general population becomes more and more accustomed to technology pervading every aspect of their daily lives, according to new research. The study, from retail technology expert Conversity has revealed that almost seven in ten (69 per cent) of consumers – rising to 86 per cent amongst the millennial generation – believe that technology […]
A new internet usage study has revealed that Netflix remains the untouchable behemoth of streaming services. The Global Internet Phenomena report, conducted by networking equipment company Sandvine, found that Netflix accounts for 15% of all downstream internet traffic worldwide, with video representing 58 percent of the entire pie. The study also found that after years of decline, […]
90% of children between the ages of 4 and 12 in Asia Pacific have claimed they are using platforms such as YouTube, Facebook and Instagram. The findings, from a survey by digital media company TotallyAwesome, reveal the social media habits of children in the APAC region as well as highlighting the safety concerns held by […]
The UK smart home market was worth £900m in 2017, making it the second largest market in Europe, according to a new research by techUK and GfK. It was also the fastest growing, up 19 percent in value between 2016 and 2017, and up 35 percent in volume. These figures exclude the more mature smart TV market which is worth […]
Research released on October 4 has shown that retailers that focus their marketing budgets on social media and smartphone campaigns might be on the wrong track – across the UK, fewer than one in ten shoppers (9%) say that social media forms part of their purchase journey. In addition, more than half (54%) still use […]
Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website data breach. 15 per cent of enterprises also admitted that they have a definite, known risk. 67 per cent have not evaluated, considered, […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a new educational white paper that sheds light on the the various elements that affect inventory quality, “Understanding Inventory Quality: Thinking Beyond Bots.” This report provides in-depth insights from the evolving definition of inventory quality and what buyers and publishers should be […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]