McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Unveils World-First Mobile Experience with the Monopoly Game

McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]

Carling Launches World’s First Beer Button

Carling Launches World’s First Beer Button

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/09/Consumer_Carling_Button_160511v4-1.mp4[/KGVID] Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that […]

Eight Lucky Londoners Selected for a Once in a Lifetime #AbsolutNights Experience

Eight Lucky Londoners Selected for a Once in a Lifetime #AbsolutNights Experience

While most people spend Friday morning clock watching, waiting for the weekend to start, Absolutinstead tempted eight people to find out what happens if you open up to unexpected experiences and connect with new friends to create an unforgettable night, hosted as part of its #AbsolutNights campaign. With a focus on spontaneity, Absolut partnered withUber […]

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

Coca-Cola Teams with Darlington Raceway for Mobile Fan Experience App

South Carolina’s Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance to win VIP experiences and more. NASCAR enthusiasts can download the app ahead of this Labor Day weekend to be in with a chance of […]

Esurance to Mobile Gamers: Don’t Catch and Drive

Esurance to Mobile Gamers: Don’t Catch and Drive

Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]

Visit Orlando’s New Mobile App a First for Travelers

Visit Orlando’s New Mobile App a First for Travelers

The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]

Butlin’s – Welcoming a Mobile Audience

Butlin’s – Welcoming a Mobile Audience

                         A mobile optimised ad creative leading through to Butlin’s new mobile website Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunch their mobile website and promote it using a highly-targeted mobile-first search campaign.  Butlin’s have been […]

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