Selfridges Launches Social Shopping App

Selfridges Launches Social Shopping App

Department store and retail brand Selfridges is strengthening its multi-channel offering with the launch of a social media-friendly shoppable app that aims to redefine the conventional mobile shopping journey. In an era where technology is becoming progressively more integrated with luxury retail, Selfridges is hoping to future-proof its retail channels with a new app, part […]

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Sephora has led the pack in mobile beauty retailers for a few years, and now it’s taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand. Sephora’s mobile and desktop site now includes two new features—dubbed “swipe it, shop it” and “beauty uncomplicator” that help shoppers whittle through […]

People in Cardiff can now use an app to give away food they don’t want rather than let it go to waste

People in Cardiff can now use an app to give away food they don’t want rather than let it go to waste

The UK’s first ever food-sharing app OLIO launches in Cardiff to help combat food waste in the city. Smartphone users in Cardiff will have access to the app, which has been described as Freecycle for food, providing local people and businesses with a simple way to cut food waste. The free app connects neighbours with […]

New app puts the Serpentine at your fingertips

New app puts the Serpentine at your fingertips

Starting in the summer of 2016, the Serpentine Galleries in Kensington Gardens, Hyde Park, have launched a free mobile guide app which will offer visitors extra content, interviews and curated tours. The Mobile Tours will engage visitors through the Serpentine Gallery and the Serpentine Sackler Gallery and Pavilion with a fresh, digital take on art. Free […]

Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Mitsubishi turns smartphones into steering wheels in dual screen interactive experience

Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

Mercedes-Benz’s Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go

The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]

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