BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]

Sainsbury’s extends ‘The Greatest Gift’ campaign with karaoke Snapchat lens

Sainsbury’s extends ‘The Greatest Gift’ campaign with karaoke Snapchat lens

Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]

Gruvi launches first European cinema chatbot for ODEON Cinemas

Gruvi launches first European cinema chatbot for ODEON Cinemas

After several months of development, ODEON launched on 28 November a Facebook ChatBot that helps users discover what is playing in cinemas near them and book tickets. The chatbot, accessible through the official ODEON Facebook page, has been developed by Gruvi. Chatbots are an emerging technology that leverage messaging habits to help businesses communicate more efficiently […]

Agent Provocateur slips into uncharted territory with WhatsApp campaign

Agent Provocateur slips into uncharted territory with WhatsApp campaign

Even considering all of the advances in retail messaging in 2016, Agent Provocateur’s rollout of the first ever WhatsApp brand campaign is sure to turn heads—especially those of the couples the campaign is geared towards. Agent Provocateur claims that through the Ménage à Trois WhatsApp feature, the British lingerie retailer will become the first ever […]

Samsung teams with Surf Life Saving Australia to launch Pocket Patrol app

Samsung teams with Surf Life Saving Australia to launch Pocket Patrol app

In collaboration with Surf Life Saving Australia, Samsung Electronics Australia has recently launched and piloted Pocket Patrol – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on Australia’s beaches, rips. The pilot program for Pocket Patrol took place from October 22 […]

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line tackles darkness with Fleetlights: GPS drones that light your way home

Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. As the ‘Fixer’ brand, Direct Line wanted to solve the issue […]

Lipton Launches #BeAMaker Vertical Video Campaign

Lipton Launches #BeAMaker Vertical Video Campaign

Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]

1 25 26 27 28 29 41