With pop-up enterprises now employing more than 26,000 people in the UK and contributing in excess of £2.3 billion to the economy, leading tech firm SimpliWiFi says that businesses could boost their profits with the addition of WiFi. In the last few years, SimpliWiFi has worked with a number of pop-up stalls, restaurants and bars […]
Vacherin, a specialist London contract caterer, has launched an app, in conjunction with end-to-end food management software specialist, Kafoodle. The app has been designed to reflect Vacherin’s clients branding, making it bespoke to their foodservice sites, and also hosts a unique set of personalised features. Customers will benefit from being able to look at menus […]
Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]
This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer’s latest forecast. Adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, up 11.1% over last year, accounting for 41.6% of their daily media […]
BBDO Bangkok has partnered with Samsung to create Predict To Prevent – a predictive text function that recommends the right mix of words to use when texting with someone who is suffering from depression. The creative inspiration behind the work, says Samsung is that “Conversation can be the tipping point in the outcome of […]
AdLedger, the non-profit research and development consortium, is joining forces with IBM and online news outlet Salon Media for a proof of concept blockchain project. The project leverages a shared ledger to deliver on blockchain’s promise to bring transparency to advertising. The ledger acts as a trailing audit, ensuring optimal yield management and ROI for […]
Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign. The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local […]
Bark, the company behind pet-focused subscription box service BarkBox, is launching a new line of dog toys and treats this weekend through retail giant Target, accompanied by the rollout of the Chews Your Own Adventure SMS text story, the latest addition to Bark’s “dog bot” chatbot program, according to a blog post. The new toy […]
Amazon has launched the ‘International Shopping’ experience within the Amazon Shopping App, making it possible for international customers to browse and shop over 45 million eligible items that can be shipped to their country from the United States. This experience is available on mobile browser and mobile app within the Amazon Shopping App for both iOS […]
Five months after launching in the US, Bloomberg’s TicToc is ready for advertisers in the APAC region. With over 1 million daily active readers and seven founding advertisers, the platform aims to marry the real-time nature of Twitter with the quality journalism of Bloomberg. Over 2,000 journalists from Bloomberg supply journalism to the platform in […]