New smartphone app shows how cancer treatments work

New smartphone app shows how cancer treatments work

Cancer Research UK scientists have launched a new app, Tumour Takedown, for smartphones and tablets that shows how some cancer treatments work. The new app, developed in collaboration with Centre of the Cell, was unveiled at the Royal Society Summer Science Exhibition. It allows the public to test out three different cancer therapies on a […]

Desperados Premieres Vertical Video Campaign

Desperados Premieres Vertical Video Campaign

Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]

Shazam For Beauty: Rimmel’s New Augmented Reality App Let’s Users Nab Real Life Make-Up Looks

Shazam For Beauty: Rimmel’s New Augmented Reality App Let’s Users Nab Real Life Make-Up Looks

Now there’s a headline: Shazam for beauty. But it’s almost true. Coty-owned brand, Rimmel London, has introduced a new app based on its Get The Look technology, which allows users to try out the make-up styles of everyone from friends in real life through to celebrities in magazine images. The augmented reality tool uses advanced […]

Banks to trial payments using Facebook and Twitter accounts

Banks to trial payments using Facebook and Twitter accounts

Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Following a trial in Singapore in 2017, the service would allow people to wire money by selecting their Facebook or Twitter account instead of entering a bank account number and sort code. The service will bring together 20 banks to allow […]

Shoppers Researching, if not Buying, on Mobile

Shoppers Researching, if not Buying, on Mobile

European consumer research by Tradedoubler has revealed the extent of cross-device shopping behaviour driven by the use of mobile phones, despite almost half (49 per cent) of consumers claiming they rarely or never make a purchase on mobile. The Tradedoubler Digital Connections Study was conducted in March by Arlington Research and questioned 4,493 consumers aged […]

Rio 2016 Will Be the First Virtual Reality Olympics

Rio 2016 Will Be the First Virtual Reality Olympics

Hundreds of millions of people are expected to watch the summer Olympics in August, but only users of Samsung phones with a paid TV subscription will have the chance to watch the tournament in virtual reality for the first time, NBC Sports announced on Thursday. The London summer Olympics in 2012 attracted 217 million viewers, […]

Facebook’s chatbots now know customers’ names and preferences

Facebook’s chatbots now know customers’ names and preferences

The new account linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before. The feature is opt-in. Although Facebook doesn’t mention consumers going on to make a purchase, there are retailers already […]

The World’s First Augmented Reality Fine Artist

The World’s First Augmented Reality Fine Artist

30 year old artist Scarlett Raven unveils her ambitious, groundbreaking visual arts experience, The Danger Tree this summer. Scarlett is the first oil painter to work in the exciting world of augmented reality and reveals the deeply personal process of creating her multi-layered, experiential art. Working exclusively with Blippar, world leaders in the field of augmented […]

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

Online payment gateway Razorpay is collaborating with MasterCard to speed up the adoption of online and mobile payments among small businesses in India. As part of the collaboration, MasterCard has also invested an undisclosed amount in Razorpay. Additionally, Razorpay has integrated the MasterCard Payment Gateway to enable merchants and card issuers to authenticate each other […]

Manchester City becomes first football club to launch Facebook Messenger bot

Manchester City becomes first football club to launch Facebook Messenger bot

A user who searches for the club on Messenger and subscribes to its updates can follow news about transfers, new manager Pep Guardiola and what other social media users are saying. As well as news, the bot will push out photos, behind-the-scenes videos, phone wallpapers and match highlights. Unlike more customer service-oriented bots from retail […]