Innity releases new mobile ad formats

Innity releases new mobile ad formats

Innity, leading online media and ad tech provider in APAC today added five new mobile ad formats to its mobile advertising offerings – Mobile Cube, Mobile Grow, Mobile Cards, Mobile Underlay and Mobile Canvas, allowing advertisers the opportunity to reach target audience on mobile devices. Mobile Cube: The ad is displayed as a 3D cube […]

Twitter COO Adam Bain Leaving the Company

Twitter COO Adam Bain Leaving the Company

Twitter ‘s Chief Operating Officer Adam Bain is stepping down after six years at the helm, adding more uncertainty to the struggling tech firm’s murky future. Anthony Noto, Twitter’s chief financial officer, will take over Bain’s job, according to a regulatory filing to the U.S. Securities and Exchange Commission on Wednesday. Twitter is searching for a […]

70% of programmatic display ad dollars going to mobile

70% of programmatic display ad dollars going to mobile

According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, […]

Snapchat Gears Up to Win App-Install Ads From Facebook

Snapchat Gears Up to Win App-Install Ads From Facebook

Snapchat is looking to fight Facebook and others for one of the biggest categories of mobile advertising: app-installation ads. After introducing directly-sold app-install ads earlier this year, the messaging app is talking with direct-response specialists about giving them access to its ads API, or application programming interface, in the first half of next year, according […]

Uber Redesigns App, Focusing on a Single Question

Uber Redesigns App, Focusing on a Single Question

Uber has revamped its app, streamlining the intricacies of its ride sharing service into a single question for riders: ‘Where to?’. It’s the first redesign the app has received since 2012, and Uber acknowledges that since then it has suffered from feature bloat, becoming ‘complicated and harder to navigate’. This update is intended to strip […]

Byron and TGI Fridays go bill-free with Mastercard’s Qkr! app

Byron and TGI Fridays go bill-free with Mastercard’s Qkr! app

TGI Fridays and Byron will soon be accepting the Qkr! with Masterpass app throughout its restaurants, letting UK customers pay from their smartphone using the app- speeding up the bill paying process. Group Individual Restaurants has also signed a deal with Mastercard to implement Qkr across their UK sites early in 2017, which will soon […]

Swedish Pharmacy Launches Pain-Relieving VR App

Swedish Pharmacy Launches Pain-Relieving VR App

The Swedish pharmacy chain ‘Apotek Hjärtat’ has launched a VR app for pain relief. ‘Happy Place’ distracts the brain from focusing on temporary pain through a virtual world. The app is available for free download in Oculus Store and available to try in selected Apotek Hjärtat pharmacies. Years of research and several independent studies show […]

Tinder Asks Users to ‘Swipe the Vote’

Tinder Asks Users to ‘Swipe the Vote’

Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]

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