Blippar, one of the leading augmented reality and computer vision technology company, announced the launch of its new large scale augmented reality experiment in form of an app: AR City. The app, currently in beta, harnesses both augmented reality and computer vision to allow users to access information and content as they travel and navigate around cities. […]
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research from Verve. 73% of consumers say they now allow apps to access their mobile’s location, and one in ten (11%) say they always allow apps to do so. But advertisers and publishers […]
London’s leading arts venues combine to launch the capital’s first centralised refreshment mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London, powered by Preoday, helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit. At […]
LIDA has created a new campaign for Royal Mail MarketReach the first to promote the media owner’s Programmatic Mail service. The agency’s brief is to build excitement, drive awareness and generate leads around Programmatic Mail, which offers brands the ability to retarget opted-in customers with a highly personalised item of direct mail, based on their online behaviour and […]
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings. The social network’s power to target and influence users has come under the spotlight by the US election scandal. The political storm in the United States over how Facebook, Twitter […]
In a call to pair carpool buddies using its latest app, Waze Carpool release high energy and humorous animated commercial, created by NOMINT and directed by Sebastian Baptista. Allowing users to make and receive ride requests that drivers can accept or decline, the Google-owned app connects drivers and riders who share practically identical journeys between […]
Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoff analyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via […]
British retailer, Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web. The Progressive Web App (PWA), which uses Google-backed technology, is a key development in Debenhams digital and multi-channel strategy. The PWA creates […]
The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]
A Mobile Campaign for Johnnie Walker (Diageo Colombia) by Adsmovil and OMD The huge challenge was to find the best way to engage with the Target and deliver a relevant message at the same time. All of this whilst the target was enjoying the Party they were invited to purchase Johnnie Walker Red. For this, […]