McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan Combines Consumer Micro-Moments with the Weather

McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]

Let the games begin: President Donald ‘Jrump’ heads for outer space in new mobile app

Let the games begin: President Donald ‘Jrump’ heads for outer space in new mobile app

A future US president who looks (and talks) suspiciously like Donald Trump and triggers Armageddon on Earth stars in a caustic new mobile game app. Once the Earth is in flames in the game, President “Jrump” must colonise other worlds to “make the galaxy great again.” He needs to climb walls the player must build […]

#DMEXCO2016 – WPP’s Reading Room

#DMEXCO2016 – WPP’s Reading Room

Background: DMEXCO – a local German advertising technology expo or another international ‘must attend’ event for the diary? That debate will continue but both the usual global media suspects and local German players showed up for this year’s biggest European advertising technology show. Details and Implications: Rise of the machines: Technology is the driving force […]

Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut Rolls Out Loyalty App in the UK

Pizza Hut has launched a loyalty app offering rewards for consumers based on the frequency of their visits to the company’s restaurants. Amaze, the digital agency which Pizza Hut worked with on the app, claims it is the first loyalty and reward app to be launched by a casual dining restaurant in the UK. In phase […]

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Launches Messenger Ordering in the U.S.

Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning today, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house […]

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

DMEXCO: Snapchat criticises silent video ads, referring to them as ‘moving banners’

Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound. Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers […]

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

DMEXCO: Google AdWords get new Universal app campaigns and video capabilities

At dmexco in Germany today, Google announced two new updates to its ad innovations that will help brands connect customers with what they want at the right time. These new capabilities are specifically aimed at mobile-first users. The new features AdWords is getting are the next generation of Universal App Campaigns and TrueView for action. […]

DMEXCO: Google And AppNexus Refuse To Work With Adblock Plus

DMEXCO: Google And AppNexus Refuse To Work With Adblock Plus

Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in […]

1 68 69 70 71 72 97