Lyft Teams with Taco Bell to Give American Partygoers a Unique Ride-Thru Experience

Lyft Teams with Taco Bell to Give American Partygoers a Unique Ride-Thru Experience

In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]

Shutterstock’s study reveals that men are ‘more responsive’ to online ads

Shutterstock’s study reveals that men are ‘more responsive’ to online ads

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. The study, carried out by eye-tracking specialists Lumen, found that simple image-led online ads which mirror the demographic profile of their target audience perform best. Males looked at the ads for 0.4 seconds longer than females (0.9 […]

Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Customisable DSP Admedo joins forces with Cablato to offer enhanced programmatic creative

Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology innovators Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalised campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customisable and transparent programmatic approach moulds around their clients’ businesses to deliver highly effective audience […]

Facebook Messenger offers bot developers new messaging tags

Facebook Messenger offers bot developers new messaging tags

Facebook has created five new messaging tags, which enable bots created for its Messenger platform to respond to customer actions in specific ways and send messages outside of the 24-hour window usually allowed for interactions. The new tags enable Messenger bots to provide users with updates about existing appointments, events in computer games or sports they are […]

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Israeli mobile ad firm Taptica buys control of Japanese ad firm

Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]

AKQA’s Potato unveils Blue Whale project for The Natural History Museum

AKQA’s Potato unveils Blue Whale project for The Natural History Museum

The Natural History Museum opens its doors to reveal an awe-inspiring blue whale skeleton as the star of its redeveloped central space, Hintze Hall. As part of the project, audiences are invited to discover more about the whale in both its natural and preserved environments via a new digital experience which is part of a […]