With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile Internet are Thailand (5 hours and 13 minutes), Philippines (4:58) and Indonesia (4:35) versus a worldwide average (3:14), US (2:24) and the UK (2:09) – the […]
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical […]
Marketers and brands are always looking for emerging trends and the next best thing to get them discovered with more engaging customers. We have observed what worked over the past year here at YouAppi and throughout the industry. With this knowledge, we were then tasked with learning how customers will operate in the future, what […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the expansion of its video platform to include connected TV, playable ads, native video ads and an exclusive private marketplace (PMP). The expansion is in direct response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform. Quarter […]
As families unpack from summer vacations and prepare to send kids off for a new school year, marketers are hard at work crafting holiday campaigns to entice mobile users and amp up engagement this season. According to the second annual YouAppi Mobile Holiday report, one-third of mobile marketers have already begun preparing this year’s holiday […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced robust upgrades to its highly-regarded 360 Platform, initially launched last year and now in use by nearly 500 of the world’s most prominent global brands. The 360 Platform addresses five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the opening of new offices in Singapore, expanding the company’s substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. It delivers successful campaigns for the top performing brands in Asia, […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]
YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the launch of its lightweight SDK (Software Development Kit), designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through […]