Every five minutes a child around the world dies at the hands of violence. To help put an end to violence against children, UNICEF and The Monkeys‘ new campaign, ‘A Minute of Your Time‘ turns time into money and money into real, life-saving aid for children in danger. The national awareness and fundraising campaign […]
It’s happened to all of us at one time or another. We’re trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and—wham—we smack into some nitwit standing there frozen, eyes glued to a smartphone. Such are the annoyances of […]
Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]
Train ticket retailer and travel app Trainline has teamed up Big Shaq, Michael Dapaah’s Man’s Not Hot character, to launch a digital campaign promoting Trainline’s voice app through the ‘world’s first’ voicebot rap duet. The ad features Big Shaq going back and forth with the app, which has been built for Google Assistant, in the […]
RhythmOne, a global advertising technology company, has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. Based on an analysis of the 2.8 trillion average monthly ad opportunities RhythmOne’s programmatic platform processed from October to December 2017, the report provides insight into quality trends and invalid […]
YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]
Formula 1, the pinnacle of motor sport, is set to launch F1 TV early in the 2018 FIA Formula 1 World Championship season, an innovative way for fans to enhance and enjoy their experience of Grand Prix racing. F1 TV is Formula 1’s over the top (OTT) platform and marks F1’s biggest investment in […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]
Google is advancing its Accelerated Mobile Pages to the next level with the release of an all new story format optimized to enable publishers to build and share content rich in visuals, video and animation. A far cry from the predominantly text-based content such as news and recipes associated with AMP in its earlier […]
Network-independent video platform JW Player has launched Video Player Bidding, a header bidding solution for video with SpotX, the video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. The company said Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. […]