Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]
E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze. Ahead of Black Friday, a study from video automation specialist Viddyoze has revealed that businesses which sell online could see conversion rates soar through effective use of quality video content. Video has become a […]
GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
Teads, the global media platform, has partnered with Realeyes to analyse 166 six-second creatives to understand how to make six-second video content resonate with consumers. The global research initiative tested ad creatives from 75 brands, using facial coding software to measure users’ emotional reactions, awarding each ad an EmotionAll score out of ten. It showed […]
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]
Investment in over-the-top (OTT), the delivery of premium video content over the internet, is continuing to rise rapidly around the globe with spend set to reach $129.3bn within the next five years. According to Warc’s latest report, $46.6bn – or 36 per cent – of OTT investment will be spent by advertisers on ad-funded video-on-demand […]
Teads’ development has long been fuelled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” The […]
Facebook Watch, the social network’s streaming video platform, is getting its global rollout, just over a year after the service launched in the US. Content will include familiar names as well as original programming and exclusive series. The content lineup includes entertainment, news and sports programs, and aims to position Facebook as a more legitimate […]
Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser […]
With advertisers spending increasing amounts of money in Amazon’s growing advertising business, the firm is looking for ways to expand its range of ad products, and the latest innovation is video advertising within its mobile search results. The mobile video ads are currently in a limited beta test, and while the product has only just been […]