Verto Analytics Releases Mobile Unlock Journey Report

Verto Analytics Releases Mobile Unlock Journey Report

While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked. To address this void, Verto Analytics announced its release of “The Mobile Unlock Journey,” a report drawing on the firm’s Android Smart Panel Data and providing a first-ever Mobile Unlock […]

Netflix Earnings: User & Engagement Trends

Netflix Earnings: User & Engagement Trends

Verto Analytics finds out the latest contextual Netflix user trends among people over 18 years old, over the last quarter from June to September 2017:  Netflix’ US audience jumped by 7.7% / 3.7 million people – now reaching 25% of the US online population. The UK saw a huge 24.8% / 1.4 million increase to 16% reach. It saw particularly […]

Rovio bursts onto the stock market with €900m valuation

Rovio bursts onto the stock market with €900m valuation

Angry Birds app publisher Rovio has made its debut on the Finnish stock market, with its 37.1m public shares initially priced at €11.50 (£10.16). This is the upper limit of the range Rovio announced earlier in September, valuing the company at €896m – significantly short of reports last month which put the expected valuation at around the […]

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

Verto Analytics: Growth of personal assistant apps ‘spotty and sluggish’

The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday internet tasks. Consumer-centric measurement firm Verto Analytics monitored a panel of US adults who […]

Verto Analytics Launches Audience Profiles Product

Verto Analytics Launches Audience Profiles Product

Verto Analytics, a consumer-centric measurement company, announced a new media measurement product targeted for US and Europe-based publishers. Audience Profiles is the first single-source audience measurement solution to offer behavioural, demographic, device usage and competitive insights in one package. Now, publishers can create unique, descriptive and comprehensive audience profiles that power storytelling and monetise users […]

Study reveals sectors most dominated by different devices

Study reveals sectors most dominated by different devices

A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them. The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones […]

Communications and social increasingly dominate app time

Communications and social increasingly dominate app time

The increasing popularity of Facebook, WhatsApp and Instagram mean communications and social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics. Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications and social media apps grew by 11.2 […]