Former BT man brings ‘Spotify for mobile’ to the UK

Former BT man brings ‘Spotify for mobile’ to the UK

A former BT executive is urging phone users to hang up on his old employer as he launches the first free mobile service in the UK. American Stephen Stokols, BT’s former vice-president of strategy and business development, launched his start-up FreedomPop several years ago in the US, where it already has one million subscribers. The […]

New Fitbit-style smartphone app aims to help reduce number of university dropouts

New Fitbit-style smartphone app aims to help reduce number of university dropouts

A new Fitbit-style smartphone app is aiming to help reduce the number of university dropouts and enhance students’ learning experience. Universities from across the UK are trialling the app – developed by higher education (HE) technology company, Jisc – which records students’ learning activity, allowing the university to step in should they veer off course. […]

‘Dark Social’ Dominates UK Mobile Sharing

‘Dark Social’ Dominates UK Mobile Sharing

The way Britons share and interact with online content on smartphones is dominated by so-called ‘Dark Social’ channels, such as email, text and instant messaging, rather than public social networks. According to a new study by marketing technology experts, RadiumOne, over three-quarters of publishers’ or marketers’ content shared via mobile phones takes place via private […]

Government launches hackathon to help solve child obesity

Government launches hackathon to help solve child obesity

Public Health England (PHE) has launched its first hackathon in Manchester, inviting developers to come up with apps and other digital services to encourage healthy living in children. The initiative follows the success of PHE’s Change4Life campaign in January, centring on an app which measures how much sugar is contained in day-to-day products. Four months […]

AKQA Presents a Birthday Gift from Sir David Attenborough to the World

AKQA Presents a Birthday Gift from Sir David Attenborough to the World

To mark the 90th birthday of the iconic broadcaster Sir David Attenborough, BBC Earth is announcing an ambitious new digital project The Story of Life. The free app will be available globally and offer the largest ever digital release of Attenborough’s work for the BBC, encompassing over 60 years of pioneering natural history film making. […]

The Official Creative Circle App Has Launched

The Official Creative Circle App Has Launched

Creative Circle has launched an official app ahead of the Creative Circle Ball. The app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Keeping you up to date with everything in the run up to the biggest social gathering in the UK’s creative calendar, the handy app […]

London buses test out the first consumer experience of the Physical Web

London buses test out the first consumer experience of the Physical Web

The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers and […]

Rimmel announces brand ambassador via spontaneous Snapchat strategy

Rimmel announces brand ambassador via spontaneous Snapchat strategy

Coty’s beauty brand Rimmel is holding its first-ever global Snapchat press conference on April 15, giving fans an opportunity to interact with new brand ambassador Cara Delevingne by posing questions that will be answered live by the model. The brand hopes to leverage its own followers on Snapchat as well as those of Ms. Delevingne […]